Enterprise Marketing Manager – Middle East & Africa (MEA)

Overview

Role Overview

Enterprise Customer Engagement

• Drive engagement with enterprise customers and senior IT decision-makers across MEA.
• Build and nurture a CIO / CxO engagement network across priority markets.
• Lead executive programs, webinars, solution events and cross-country enterprise initiatives.
• Develop compelling enterprise technology narratives around topics such as Hybrid AI, hybrid cloud, security and sustainability.
• Create customer success stories and solution use cases that demonstrate business impact.
• Develop structured engagement programs for strategic enterprise accounts, such as Account-Based Marketing (ABM) frameworks and customer nurturing initiatives for existing clients, organized by industry and priority accounts.

Lead Generation

• Ensure enterprise marketing activities contribute to measurable business impact.
• Support enterprise-focused campaigns that drive lead generation and pipeline growth.
• Work closely with sales and demand generation teams to ensure leads are captured and followed up effectively.
• Track pipeline contribution and campaign performance across Lenovo’s enterprise portfolio.

Territory Marketing Enablement

• Enable country marketing teams across MEA to execute enterprise programs successfully.
• Provide frameworks, messaging, assets and guidance to territory marketing managers.
• Support local teams in delivering enterprise events, customer engagements and solution campaigns.
• Ensure alignment between EMEA strategy and MEA execution.

Qualifications Experience

• 6+ years of experience in B2B technology marketing, ideally in enterprise IT, infrastructure, cloud or digital transformation environments.
• Strong understanding of enterprise technology solutions such as hybrid cloud, data center infrastructure, AI platforms or IT services.
• Experience working with sales teams and enterprise customers (CIO / CTO level).
• Familiarity with account-based marketing and enterprise customer programs.
• Ability to translate complex technology topics into compelling customer narratives.
• *We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.*