Employer Branding Specialist
Skills
About This Role
Key Responsibilities
- Define and maintain a clear employer value proposition (EVP) that aligns with company mission, culture, and business objectives.
- Develop and execute multi-channel employer branding strategies to reach priority talent segments and build long-term talent pipelines.
Content Development & Storytelling
- Create compelling employer brand content, including employee stories, videos, blog posts, social media copy, and recruitment marketing assets.
- Collaborate with internal stakeholders and employees to surface authentic narratives that showcase culture, career paths, and impact.
- Manage content calendars and ensure consistent brand voice and visual standards across candidate-facing channels.
Digital & Social Media Management
- Own employer brand presence on social platforms, careers pages, job boards, and review sites; optimize content for engagement and conversion.
- Work with Marketing and external agencies to run paid and organic campaigns that drive awareness and candidate flow.
- Monitor and respond to employer brand signals (e.g., reviews, comments) to protect and strengthen reputation.
Candidate & Employee Experience
- Design and improve candidate and onboarding experiences to reflect brand values and increase acceptance and retention rates.
- Partner with People & Culture and Talent Acquisition to implement employee ambassador programs, internal communications, and recognition initiatives.
- Coordinate employer brand events, campus engagement, and recruitment marketing activations to build relationships with talent communities.
Measurement, Analytics & Continuous Improvement
- Develop metrics and reporting to measure employer brand performance (e.g., awareness, engagement, candidate quality, time-to-fill, offer acceptance, retention).
- Use data and feedback to iterate on campaigns and programs, demonstrating ROI and recommending prioritization of initiatives.
- Maintain documentation of employer brand guidelines, toolkits, and best practices for internal use.
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