indeed

Email Program Manager

CPA Ontario

Toronto, CAN

Full-time

Hybrid

$82,900–$103,700 per annum

Discovered 4 weeks ago

Email marketingSMS/MMS marketingSalesforce Marketing CloudEmail campaign deploymentAudience segmentationDynamic content and personalization

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About the opportunity

Lead and evolve CPA Ontario's email and SMS/MMS programs, including strategy, innovation, and audience engagement.

Advance Salesforce Marketing Cloud, identify optimization opportunities, and apply AI and emerging technologies to improve efficiency and personalization.

Oversee campaign operations, support channel governance and best practices, and serve as the organization's email and SMS/MMS subject matter expert.

Work with digital agencies, cross-functional teams, and business stakeholders on the Digital Enablement team in partnership with Marketing and Digital.

What you'll do

Lead email execution, including calendar management, creative briefings, development, reviews, and deployment, while supporting the Email Specialist.
Manage Salesforce Marketing Cloud features including segmentation, dynamic content, automation, customer journeys, personalization, and channel innovation.
Provide SMS/MMS marketing strategy, best practices, governance, and recommendations to stakeholders and teams.
Analyze email metrics and report results to business units and the digital team to improve open and engagement rates.
Review and optimize email marketing processes and increase organizational use of email best practices.

Candidate qualifications

University or college degree; relevant work experience is weighted more heavily than credentials.
3–5 years of experience in email marketing, digital marketing, or a related field.
Strong hands-on Salesforce Marketing Cloud experience, including email deployments and backend optimization.
Experience with segmentation, dynamic content, automation, customer journeys, and personalization.
Ability to interpret email analytics and turn results into actionable reports and recommendations.
Communication skills to serve as a channel expert with agencies and stakeholders.

Assets

Email insight tools such as Litmus, working knowledge of SMS and MMS, and Salesforce Marketing Cloud certifications are considered assets.
Interest in applying AI and emerging technologies to improve efficiency is noted.

Salary

Starting annual salary range is $82,900–$103,700 per annum, based on qualifications, experience, and internal parity; exceptions may be reviewed.

Work arrangement

Hybrid work arrangement: three days per week on-site and two days working from home.
A one-time home-office bonus is offered for work-from-home setup.

Why join

Benefits include well-being and mental health resources, savings programs, learning and professional development, stretch projects, secondments, and career progression opportunities.
CPA Ontario describes an inclusive workplace and a fast-paced environment.

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