Email Marketing Manager

Mid-Level – Senior Level

Email Marketing Manager

• to lead the strategy, execution, and optimization of email marketing programs that drive customer engagement, lead generation, retention, and revenue growth.
• The ideal candidate will manage email campaigns, marketing automation, audience segmentation, and performance analytics while ensuring exceptional customer experiences and measurable business results.
• 🚀 Key Responsibilities
• Develop and implement email marketing strategies aligned with organizational objectives, customer lifecycle goals, and revenue targets
• Plan, create, execute, and optimize email campaigns, newsletters, promotional communications, and automated customer journeys
• Develop audience segmentation, personalization, and lifecycle marketing strategies to improve engagement and conversion rates
• Manage marketing automation workflows, lead nurturing programs, trigger-based campaigns, and customer retention initiatives
• Collaborate with CRM, content, design, sales, customer success, product, and analytics teams to deliver integrated marketing campaigns
• Monitor campaign performance using key performance indicators (KPIs) including open rates, click-through rates (CTR), conversion rates, unsubscribe rates, customer retention, and return on investment (ROI)
• Conduct A/B testing on subject lines, content, templates, calls-to-action, and send times to continuously improve campaign effectiveness
• Ensure email deliverability, sender reputation, data quality, compliance with privacy regulations, and adherence to email marketing best practices
• Utilize email marketing platforms, CRM systems, marketing automation tools, and analytics platforms to manage campaigns and generate actionable insights
• Prepare campaign reports, dashboards, forecasts, and strategic recommendations for senior leadership
• ✅ Requirements
• Bachelor's degree in Marketing, Business Administration, Communications, Digital Marketing, Information Technology, or a related field preferred
• Professional certifications in Email Marketing, Marketing Automation, Digital Marketing, Google Analytics, HubSpot, Salesforce Marketing Cloud, or equivalent are advantageous
• 5+ years of experience in email marketing, CRM marketing, lifecycle marketing, digital marketing, or marketing automation roles
• 2+ years of experience managing enterprise email marketing programs, automation platforms, or customer engagement initiatives preferred
• Strong understanding of email marketing strategy, customer segmentation, personalization, marketing automation, and campaign optimization
• Experience with platforms such as HubSpot, Mailchimp, Salesforce Marketing Cloud, Adobe Campaign, Klaviyo, Marketo, or similar solutions
• Strong analytical, project management, problem-solving, and strategic thinking skills
• Excellent communication, collaboration, leadership, and stakeholder management abilities
• Ability to analyze campaign data and translate insights into measurable business improvements
• Ability to work independently in a remote environment

🌟 What We Offer

• Fully remote work opportunity within the United Arab Emirates
• Competitive compensation package
• Professional development and digital marketing leadership growth opportunities
• Exposure to CRM transformation, customer engagement, marketing automation, and growth marketing initiatives
• Flexible and collaborative work environment
• Supportive culture focused on innovation, customer excellence, collaboration, and continuous improvement
• Opportunity to shape customer communication strategies and drive measurable business growth through email marketing
• Clear career progression within email marketing, CRM leadership, lifecycle marketing, digital strategy, and executive management functions