Email Marketing Expert

About the Role

Key Responsibilities

• Campaign Execution
• Plan, build and execute Email and SMS campaigns including segmentation, content setup, QA, scheduling and deployment.
• Manage promotional, engagement, retention and lifecycle campaigns.
• Automated Journeys
• Build and manage journeys such as welcome, lead nurturing, abandonment, post-purchase, reactivation and win-back.
• Monitor journey performance and implement improvements.
• Segmentation & Personalization
• Build customer segments using behavioural, transactional and engagement data.
• Execute targeted and personalized campaigns to improve engagement and conversion.
• Testing & Optimization
• Conduct A/B testing across subject lines, creatives, offers, content, CTAs and send times.
• Analyze results and apply learnings to future campaigns.
• Analytics & Reporting
• Track open rate, CTR, conversion, bounce, unsubscribe and revenue.
• Prepare campaign reports and provide actionable optimization insights.
• Platform & Operations
• Manage campaigns, segments, workflows and triggers within the Marketing Automation/CRM platform.
• Work with Data/Technology teams on tracking and campaign-related issues.
• Follow best practices for deliverability and database hygiene.
• 1+ years in Email Marketing, CRM, Lifecycle, Retention or Marketing Automation.
• Strong hands-on experience in email campaign execution and optimization.
• Experience with platforms such as WebEngage, CleverTap, MoEngage, Klaviyo, Emarsys, Bluecore, HubSpot, Marketo or similar.
• Strong understanding of segmentation, personalization and automated journeys.
• Experience across Email and SMS; WhatsApp/Push/In-app is a plus.
• Good understanding of campaign analytics and A/B testing.
• Strong attention to detail and execution skills.
• Basic HTML/CSS knowledge is preferred.
• E-commerce, consumer or digital experience is an advantage.

What We’re Looking For

Qualifications

• 1+ years in Email Marketing, CRM, Lifecycle, Retention or Marketing Automation.
• Strong hands-on experience in email campaign execution and optimization.
• Experience with platforms such as WebEngage, CleverTap, MoEngage, Klaviyo, Emarsys, Bluecore, HubSpot, Marketo or similar.
• Strong understanding of segmentation, personalization and automated journeys.
• Good understanding of campaign analytics and A/B testing.
• Strong attention to detail and execution skills.
• E-commerce, consumer or digital experience is an advantage.
• M+C Saatchi Performance as part of M+C Saatchi Group has pledged its commitment to create a company that values difference, with an inclusive culture. As part of this, M+C Saatchi Group continues to be an Equal Opportunity Employer which does not and shall not discriminate, celebrates diversity and bases all hiring and promotion decisions solely on merit, without regard for any personal characteristics.
• All employee information is kept confidential according to General Data Protection Regulation (GDPR).
• #PERF

Preferred Qualifications

• Experience across Email and SMS; WhatsApp/Push/In-app is a plus.
• Basic HTML/CSS knowledge is preferred.