Email Marketing Analyst
Key Skills for This Role
Full Job Posting
THE IMPACT YOU CAN HAVE
The Email Marketing Analyst will manage the development, execution, deployment, and performance measurement of promotional, triggered, and transactional email campaigns designed to drive online and in-store sales, strengthen customer engagement, and support Ulta Beauty’s brand objectives. This position will serve as the main point of contact for multiple internal and external teams working together to achieve promotional marketing objectives.
YOU'LL ACCOMPLISH THESE GOALS BY:
Manage the creation, approval, and deployment process of assigned email campaigns to ensure an accurate and timely deployment
Build relationships between CRM, Loyalty, Creative, UX, IT, Merchant and Content teams as well as external partners
Demonstrate knowledge of various production processes for promotional, transactional and triggered email sends accordingly
Accurately load, test and schedule customer data files associated with specific campaigns
Troubleshoot issues promptly and be solution oriented; effectively communicate issues to necessary teams for awareness
Analyze data to create and distribute KPI reports to fuel insight driven recommendations for program enhancements
Participate in planning meetings to understand guest-centric marketing strategies, goals and objectives
THE ESSENTIALS OF SUCCESS
Bachelor’s degree is required, preferably with an emphasis in marketing/business
2-4 years of relevant online or marketing experience, preferably for a multichannel retail brand
Experience with an email service provider (ESP), preferably Salesforce Marketing Cloud
Must be a team player and have effective communication skills
Quantitative skills, including Excel, data validation, reporting, analysis, and visualization
Highly organized and possess excellent time management, multi-tasking and prioritization skills
Excellent oral and written communication skills with an ability to collaborate with others in person or via digital platforms
Microsoft Office proficiency
Passion for testing, learning, and making data-driven decisions a plus
#LI-JR1
#LI-Hybrid
At Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful . Ulta Beauty is the largest North American beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. We bring possibilities to life through the power of beauty each and every day in our stores and online with more than 25,000 products from approximately 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty’s own private label. Ulta Beauty also offers a full-service salon in every store featuring—hair, skin, brow, and make-up services.
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.
About Ulta Beauty
Leading US-based specialty beauty retailer and salon services provider.
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