Education Sales Manager

Overview

Miral Destinations Headquarters

• , requiring regular presence and coordination across all locations to ensure unified commercial strategy, consistent execution, and seamless integration of on-site operations with central support functions.
• Commercial responsibilities
• Drive revenue and attendance growth from Schools, Universities, and Education partners across the UAE.
• Develop and sell education-specific products, school packages, field trips, workshops, and learning programs.
• Build strong relationships with key academic partners and decision-makers within public and private schools.
• Identify new educational channels, including international schools, institutions, and home-school networks.
• Conduct regular school visits, B2B presentations, and academic engagement events
• Collaborate with Operations and Education teams to ensure smooth delivery of school programs.
• Lead sales planning for key academic seasons, education holiday cycles, and back-to-school periods.
• Maintain effective CRM tracking, pipeline management, and forecasting.

Leadership & Team Support Responsibilities

• Supervise Education Sales Executives and coordinators responsible for school outreach.
• Track team performance against KPIs and provide coaching, feedback, and development.
• Support recruitment, onboarding, and training of team members.
• Foster collaboration between sales, education, and guest experience functions.

B2B & Education Marketing responsibilities

• Collaborate with Marketing to create targeted campaigns aimed at schools and educational institutions.
• Organize familiarization trips, open days, teacher engagement sessions, and curriculum-aligned events.
• Recommend and support digital content, brochures, and communication tools tailored to educators.
• Track campaign performance and recommend improvements.
• Strategic responsibilities
• Support the Head of Sales in developing long-term strategies for education segment growth.
• Provide insights on curriculum requirements, school trends, and Ministry of Education priorities.
• Contribute to pricing strategies, tactical promotions, and program enhancements.
• Support in preparing budgets, forecasts, and performance plans.
• Ensure all offerings align with the attractions policies and educational mandates.
• Business Planning responsibilities
• Contribute to annual and multi-year education sales planning.
• Define attendance targets and performance metrics for the Education segment.
• Conduct competitor benchmarking for school programs, pricing, and offerings.
• Identify opportunities to enhance educational content and guest experience.
• Translate strategic objectives into clear action plans for the team.

CSR & Community Engagement Responsibilities

• Support development and rollout of youth engagement initiatives and community outreach programs.
• Build partnerships with schools and government entities to deliver conservation and sustainability-focused CSR activities.
• Promote participation in volunteer programs, awareness campaigns, and educational competitions.
• Track CSR outcomes and prepare reports highlighting engagement and impact.

Essential

• Bachelor’s degree
• 4–6 years of experience in education sales, school partnerships, or academic program development.
• Excellent written and spoken English and Arabic.
• Strong knowledge of UAE education systems and laws
• Deep understanding of UAE culture, values, traditions, and business etiquette.
• Excellent interpersonal and stakeholder management skills.
• Strong negotiation and relationship-building capability.
• Ability to analyze performance data and prepare insightful reports.
• Proficiency in MS Office and CRM systems.

Desirable

• Experience leading teams or managing key accounts.
• Experience working within UAE or GCC markets.
• Arabic language skills (spoken and written) are essential.
• Experience in attractions, wildlife parks, cultural destinations, or hospitality.