Ecommerce Sales Lead

Position Overview

Key Responsibilities

• **E-commerce / Marketplace Operations**
• Own the day-to-day running of the toys category across the owned shopify website and marketplaces
• Maintain a live and accurate product catalogue: listings, titles, descriptions, images, attributes, and pricing - buy box
• Monitor site health, flag technical issues, and coordinate resolution with technology or platform teams.
• Ensure stock availability, product visibility, and search ranking are optimised at all times
• Ability to carry out merchandising and promotional tasks on Shopify backend, plus other basic technical roles on Shopify to improve experience
• Marketplace strategies - drive revenue and share across various marketplaces, including entry to new platforms and scaling
• **Customer Excellence**
• Creating a culture of ‘customer first’ through prioritising experience - how can the website be ‘best in class’ and continually improve?
• Understanding customer behaviours through analysis of Lucky Orange, etc. – using intelligence to make enhancement to the customer journey and reducing friction through A/B testing of changes via the Shopify agency
• **Product & Catalogue Management**
• Lead the end-to-end onboarding of new SKUs — from supplier data collection through to live listing, including establishing SOPs for product descriptions & image excellence.
• Phasing out of non-selling SKUs
• Conduct regular catalogue audits to identify gaps, duplicates, underperforming lines, and opportunities for bundling or cross-selling.
• Write and optimise product copy that meets SEO best practices and marketplace content guidelines.
• Commercial levers - Exploring end of life or one-off deals, bundles or ecosystem / complementary ranges – when bought with
• Manage seasonal and promotional catalogue updates, including launch windows for new toy ranges.
• Ensure constant availability and correct inventory levels for maximum availability - for both Shopify and marketplaces
• Using data to recommend ‘ready stock’ and holding of fast sellers for quick delivery as a USP for Marah Kids
• Marketplace compliance - policies, reflect brand standards, safety certifications and age-grading requirements
• **Supplier & Commercial Management**
• Manage relationships with toy suppliers, distributors, and brand partners as the primary commercial contact.
• Negotiate trading terms, cost prices, exclusivity arrangements, and co-marketing agreements.
• Re-negotiations to ensure improved commercial terms are constantly a focus
• Track supplier performance against agreed SLAs on lead times, fill rates, and product quality.
• Identify and onboard new suppliers to fill range gaps or improve margin.
• **Pricing & Profitability**
• Own the pricing strategy for the toys category, balancing competitiveness with gross profit targets.
• Conduct regular competitor price benchmarking across Amazon, Noon, and other key players.
• Analyse promotional price elasticity to guide discount depth and frequency.
• Work closely with Finance to track landed cost, category margin, and return on promotional spend.
• **Marketing & Campaign Liaison**
• Partner with the Marketing team to brief, plan, and execute category campaigns — including seasonal peaks (Eid, Back to School, Christmas, White Friday).
• Provide commercial input into campaign calendars: which products to promote, at what price point, and with what creative angle.
• Coordinate new product launches end-to-end, aligning stock arrival, listing readiness, and campaign go-live.
• Review campaign performance post-launch and feed learnings back into future planning.
• Manage Marketplace campaigns - sponsored products, brands, optimise bids and budgets to deliver ROI - analyse performance and adjust strategies, e.g., buy box; Adjust strategies to maximise visibility during key trading periods

Stakeholder Management

Key Performance Indicators

Skills & Experience

• 3–6 years of experience in e-commerce, Shopify and marketplace
• Demonstrable experience managing a product category across Shopify platforms.
• Strong commercial acumen: able to read P&L, understand margin dynamics, and make data-driven pricing decisions.
• Experience managing supplier relationships and negotiating trading terms.
• Proficiency with ecommerce analytics tools (Google Analytics, Seller Central, marketplace dashboards).
• Excellent written and verbal communication skills; able to brief creative teams and write compelling product copy.
• High attention to detail and ability to manage multiple priorities simultaneously.

Desirable

• Prior experience in the toys, games, or kids' consumer goods sector.
• Familiarity with SEO principles and marketplace search optimisation.
• Exposure to paid media and sponsored listings on Amazon or Noon.
• Arabic language skills (advantageous for GCC market context).

Behaviours & Ways of Working

• Customer-first mindset — every decision is made with the end shopper in mind.
• Ownership and accountability — takes responsibility for outcomes, not just activities.
• Commercially driven — energised by numbers, targets, and finding ways to grow.
• Collaborative — builds strong cross-functional relationships with Marketing, Finance, Logistics, and Tech.
• Adaptable — comfortable operating in a fast-paced, high-growth ecommerce environment.
• Proactive — spots opportunities and acts on them without needing to be directed.
• This job description is indicative and may evolve in line with business needs.
• Confidential