eCommerce Manager

Role Context & Purpose

Roles & Responsibilities

• eCommerce Channels: Drive channel-wise business for the brand with existing and upcoming platforms like Amazon, Noon, MumzWorld, FirstCry.
• Plan and negotiate year-wise and month-wise targets and ATL spends with platforms.
• Create plan to drive growth and discoverability of categories on Amazon.
• Negotiate and sign contracts with new platforms with full commercial understanding.
• Online Marketing & Visibility: Define yearly and quarterly onsite marketing campaigns and performance strategies across digital channels including Amazon Ads, content marketing, paid media, affiliate marketing.
• Plan and execute platform ads including Citrus Talabat Ads, Noon Ads and Carrefour Ads.
• Use data, information systems, and metrics around financial, brand, and shopper trends to maximize market share, sales, and profits.
• Merchandising & Activations: Ensure activations are driven by ECOM partners in respective countries as per defined calendar plan.
• Be accountable for all online merchandising as per planned campaigns.
• Use knowledge of online performance channels to create plans and activities that drive traffic and grow sales.
• Strong Analytics & Reporting: Download, collate and prepare reports on ECOM metrics by category and country.
• Define and project reporting structures on various business metrics to ease understanding of consumer behaviors.

Category & Content Management

• Category Management: Monitor and follow up on stock deliveries to ECOM partners and define forecast category wise.
• Plan end-to-end launch process of NPD across the channels.
• Content Creation & Management: Enhance and maintain rich content, from product info to images, for all products across platforms.
• Ensure the brand store exudes the right image and all hygiene parameters are taken care of.

Skills & Knowledge

• Operations and Product Management processes for ECOM partners like Amazon & Noon.
• Understanding of Digital Marketing with special focus on Shopper Marketing on e-stores.
• Understanding of consumer care product development cycle.
• Basics of Brand Management.
• Fair Analytical skills with exposure in Market Research and Analysis.

Qualification & Experience

• Preferable graduation degree in Business/Marketing.
• MBA in Marketing highly desirable.
• A qualification in Digital Marketing highly desirable.
• 4-8 years of experience managing operations and activations in e-commerce stores.
• Exposure to the country and consumer care segment desirable.