Ecommerce & Digital Marketing

Overview

Ecommerce

• Ensure Brand presence on e-commerce platforms such as product presentation (listing products and inventory), product marketing strategy, pricing, and adjusting all these as often needed.
• Ability to generate and implement new initiatives to increase online sales and profitability.
• Direct customer support on both technical and transactional via e-commerce platforms or other tools.
• Establish and monitor prices for all products in the eCommerce channels and maintain a keen awareness of our competition to study what works and what does not
• Develop and maintain sales materials and current product knowledge to prepare action plans and schedules to identify specific targets, and potential sales volumes.
• Establish necessary direct relationship with e-commerce retailers to feature company products on their platforms
• Prepare data analyses to adjust prices on daily basis on Excel or other similar tools and monitor competition by gathering current marketplace information on pricing, products and trends.
• Communicate new product and service opportunities, special developments, information, or feedback gathered

Digital Marketing

• Support our social media strategy as well as manage and oversee social media content.
• Set and implement social media and communication campaigns to align with marketing strategies.
• Provide engaging text, image and video content for social media accounts
• Monitor most important social media KPIs to measure the success of every social media campaign.
• Stay up to date with the latest social media best practices and technologies.
• Attend educational conferences and use social media marketing tools to increase effectiveness.
• Collaborate with Marketing, Sales and Product Development teams.