eCommerce Analyst
Role Overview
The eCommerce Analyst, internally titled eCommerce Measurement Specialist, manages website tagging, tracking validation, performance analysis, and reporting.
The role uses GA4, SAS, and eCommerce KPIs to inform decisions and improve conversion outcomes.
Key Skills for This Role
Full Job Posting
Role overview
The eCommerce Analyst, internally titled eCommerce Measurement Specialist, manages website tagging, tracking validation, performance analysis, and reporting.
The role uses GA4, SAS, and eCommerce KPIs to inform decisions and improve conversion outcomes.
Workplace
- This is a hybrid position.
- All employees must reside in North Carolina.
Responsibilities
- Set up and maintain eCommerce tracking tools and ensure clickstream data accuracy.
- Analyze eCommerce data, website and app traffic, behavior, and KPIs to improve performance, conversion, and ROI.
- Implement A/B tests and use results to improve site and app experiences, product pages, checkout, and payment flows.
- Report on KPIs, promotions, campaigns, user flows, and site or app performance.
- Turn complex data into actionable insights and recommendations for clickstream UX teams.
- Apply current eCommerce measurement practices to improve processes.
Requirements
- Bachelor’s degree in eCommerce, Business, IT, Data Analytics, Economics, or a related field.
- Strong experience with GA4, Google Tag Manager, SAS products, and eCommerce platforms and systems.
- Analyze large datasets, understand clickstream metrics and ROI, and communicate findings through custom dashboards and monthly reports.
- Experience with project workflow tools such as Smartsheet, Airtable, or Jira and understanding of structured project frameworks.
- A strong academic background in statistics, data interpretation, or web/mobile analytics is highly valued.
Certifications and licenses
- Google Analytics certification, GTM or SAS proficiency, eCommerce platform certification or in-depth platform knowledge, or programs focused on eCommerce, SEO, PPC, or CRO are valued.
Compensation
- The stated hiring rate is $65,338.
About the employer
The North Carolina Education Lottery directs its earnings to education and describes its workplace as offering competitive pay, benefits, flexible schedules, and professional development.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career