eCommerce Activation & Optimization Specialist
Skills
About This Role
Drive Promotional & Product Launch Activations
- Develop and execute digital activation plans aligned with business priorities, promotional calendars, and product launches
- Co-create multi-channel campaign strategies with CRM and Marketing teams to ensure consistent messaging and measurable business impact
- Coordinate cross-functional execution across creative, commercial, and operational stakeholders for seamless campaign rollout
- Contribute to monthly promotional forecasting and represent Digital Commerce in forecast alignment discussions
- Monitor campaign and business performance, proactively identifying opportunities and risks to optimize commercial results
- Partner closely with Data & Insights teams to analyze trends and provide visibility on digital performance KPIs
Optimize Customer Journey & Digital Experience
- Design and optimize end-to-end customer journeys across desktop, mobile, and app touchpoints
- Ensure seamless navigation, compelling content, and frictionless conversion paths across all digital journeys
- Lead A/B testing initiatives to optimize promotional mechanics, CTAs, customer flows, and digital assets
- Leverage customer insights and performance data to continuously improve conversion and engagement
- Ensure omnichannel consistency by aligning digital journeys and communication plans with Marketing, Retail, and CRC teams
Performance Monitoring & Continuous Optimization
- Track and analyze digital activation performance and customer experience KPIs
- Identify operational and process improvements to enhance campaign effectiveness and execution quality
- Report on campaign performance, conversion trends, and impact on revenue and customer satisfaction metrics
- Benchmark against other D2C brands, e-retailers, and Nespresso markets to identify best practices and innovation opportunities
- Continuously optimize workflows, briefing processes, and operational efficiency across digital commerce initiatives
Lead Operational Planning & Execution
- Develop and maintain the Digital Operational Plan to ensure timely and accurate campaign execution
- Prepare detailed operational briefs covering launches, promotions, UX/UI enhancements, and platform changes
- Coordinate with Above-Market operational teams to ensure clear communication, prioritization, and execution alignment
- Monitor execution timelines, proactively resolve roadblocks, and ensure high-quality delivery of campaigns and product launches
- Lead weekly operational alignment meetings with local and Above-Market stakeholders to track priorities and execution progress
- Ensure all campaign assets, content, and digital activations are QA approved and launched accurately and on time
People & Stakeholder Management
- Coach and support team members through regular feedback, development plans, and capability-building initiatives
- Foster a collaborative, agile, and high-performing team culture
- Build strong cross-functional relationships across eBusiness, CRM, Marketing, CRC, Supply Chain, Finance, IS, and Analytics teams
- Lead by example in driving Nespresso values, safety leadership, and a customer-centric mindset
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