E Merchandising Manager

RESPONSIBILITIES

• Management – Build, Lead and Develop the E-merchandising team
• Recruit the team and manage it across 4 main areas: E-Retail Merchandising, E-Retail Planning, Traffic Acquisition (SEA) & Data Performance, E-Visual Merchandising & Editorial Animation.
• Drive a shared vision for the subsidiary and the Merchandising & Data team.
• Define clear roles and responsibilities and ensure strong collaboration and synergies across teams.
• Support the development of team members through training, methodologies, best practices, and individual career development.
• Contribute to Budget Achievement & Act as Category Expert
• Contribute to the subsidiary’s merchandising strategy and key decisions by providing a strong business and management perspective.
• Bring a strategic product vision to support business growth.
• Deliver budget targets for the assigned categories while managing sell-through (ST) and months of stock (MOS) objectives.
• Produce accurate and regular reporting on category performance by country, and share the appropriate level of information
• Monitor business evolution (category mix, product performance, etc.) and implement action plans and/or adjust buying strategies accordingly.
• Identify new business growth levers (e-visual merchandising, traffic, training, etc.) and contribute to the development of the omnichannel strategy.
• Build strong relationships with the central European team to ensure clarity around the subsidiary’s strategy and to advocate for its business priorities.
• Collaborate with retail and merchandising team on omnichannel initiatives.
• Establish strong partnerships E-Operations to ensure a smooth operation flow especially during the peak months
• Train CRC teams ahead of collection and product launches and build strong link with this to ensure product strategy and key commercial moments are well understood.
• Retail Merchandising & Planning – Define an Ambitious Product Strategy
• Define and deploy a robust and ambitious product strategy to drive sustainable business growth.
• Build product assortments and sizing strategies aligned with revenue targets
• Define Open-to-Buy (OTB) budgets in collaboration with the Retail Planner, in line with the overall Hermès.com strategy and the growth opportunities of each category
• Prepare buying sessions and propose a tailored strategy for each category ahead of Previews/Podiums, addressing the specific needs of different markets.
• Execute and oversee the buying activities by defining assortments and offer sizing in line with business objectives (assortment breadth and depth).
• Define and manage the assortment of Permanent Stocked items in collaborations with the Retail Planners to ensure a global strategy across Middle East (Stores & E-commerce).
• Ensure optimal end-of-season stock positioning, taking P&L impacts into account. Monitor stock coverage by category and identify risks and opportunities.
• Ensure a strong collaboration with the Retail Merchandising team to align on omnichannel strategy and optimize the stock levels across Middle East.
• Visual Merchandising & Editorial Animation – Enhance Site Attractiveness
• Ensure that visual merchandising, homepages, and newsletters are compelling, aligned with the product strategy, and consistent with Group and Middle East subsidiaries’ launch calendars.
• Implement website personalization based on local customer specificities and varying market maturity levels.
• Contribute to continuous improvement of the customer journey in close collaboration with Group Digital teams.
• Manage with your team the digital animation calendar and proactively propose editorial initiatives based on business needs and product news, in collaboration with Communication teams.
• Ensure all in-stock products have the required assets (visuals, product descriptions, etc.) to be published online and follow up with Group Digital teams as needed.
• Analyse with your team and share Visual Merchandising performance using Contentsquare.
• Analyse with your team and share emailing and cross-selling performance using Google Analytics dashboards.
• Data & Traffic Acquisition – Drive Performance Through SEA Strategy
• Analyse all traffic sources.
• Define a short- and long-term SEA strategy aligned with the product strategy and business objectives together with the Traffic Manager.
• EXPERIENCE
• A bachelor's degree or Master’s degree (Bac +5) from a university or business school
• At least 8 years of experiences in Retail Merchandising
• Experience In E-commerce
• Strong product sensitivity and aesthetic awarenesstails
• Strong strategic vision and the ability to manage a business unit holistically
• Strong analytical and synthesis capabilities
• Understanding of business dynamics and commercial mindset
• Coherent decision-making abilities based on analytical thinking and commercial creativity
• Strong management skills, ability to lead and motivate a team and drive performance
• Ability to translate corporate guidelines into local market needs
• Problem solver mindset & hands-on attitude
• Excellent interpersonal and communication skills, with a customer service orientation;
• Team player mentality to build meaningful relationships and ability to work autonomously;
• Availability, flexibility and dynamism to function in a high-pace environment;
• Flexibility to travel
• Strong IT skills