E-Commerce & E-Marketing Officer

Job Overview

E-Commerce Operations & Product Management

• Upload, update, and maintain product information across the e-commerce website and online marketplaces.
• Ensure accurate product titles, descriptions, specifications, pricing, categories, and images.
• Coordinate with brand managers, merchandising, and supply chain teams to support timely product launches and updates.
• Monitor product availability and inventory synchronization.
• Conduct regular audits to ensure data accuracy and consistency.
• Optimize product content to improve customer experience and conversion rates.
• Manage promotional banners, landing pages, and website content updates.
• Support website testing and quality assurance for new product launches and marketing campaigns.

Email Marketing

• Plan, create, and execute email marketing campaigns.
• Develop audience segmentation strategies to improve campaign effectiveness.
• Monitor campaign performance, including open rates, click-through rates, conversions, and revenue.
• Maintain and update customer email databases.
• Conduct A/B testing to optimize campaign performance.

Google Ads Management

• Create, manage, and optimize Google Ads campaigns, including Search, Display, Performance Max, and Remarketing.
• Monitor budgets, bids, keywords, and campaign performance.
• Analyze results and implement optimization strategies to maximize Return on Ad Spend (ROAS).
• Coordinate promotional campaigns and seasonal marketing activities.

Search Engine Optimization (SEO)

• Perform on-page SEO optimization for product pages, categories, and website content.
• Conduct keyword research and implement SEO best practices.
• Monitor website rankings, traffic, and organic performance.
• Identify technical SEO issues and coordinate with developers for resolution.
• Support content creation initiatives to improve search visibility.

Reporting & Analytics

• Track and analyze website performance using Google Analytics, Google Search Console, and advertising platforms.
• Prepare weekly and monthly performance reports.
• Monitor key metrics, including website traffic, conversion rates, revenue, ROAS, and SEO rankings.
• Provide actionable recommendations to improve online sales and digital marketing performance.

& Experience

• Bachelor's Degree in Marketing, E-Commerce, Business Administration, Information Technology, or a related field.
• 2–5 years of experience in E-Commerce, Digital Marketing, or a similar role.
• Experience working with e-commerce platforms such as Shopify, Magento, WooCommerce, or similar.
• Hands-on experience with Google Ads, Google Analytics, Google Search Console, and email marketing platforms.
• Strong understanding of SEO best practices and digital marketing principles.
• Proficiency in Microsoft Excel and reporting tools.

Required Skills

• Product content management and data accuracy.
• Digital marketing and campaign management.
• SEO and keyword optimization.
• Email marketing automation.
• Strong analytical and reporting skills.
• Excellent attention to detail and organizational abilities.
• Strong communication and teamwork skills.
• Ability to manage multiple projects and meet deadlines.

What We Offer

• Competitive salary package.
• Professional growth and development opportunities.
• Dynamic and collaborative work environment.
• Opportunity to contribute to the growth of a leading e-commerce business.

**Education:** Bachelor's Degree (Required)