Dubai Content Creator / Street Interview Producer
Skills
About This Role
The Role
- We are hiring a full-time content creator based in Dubai to help produce and film social-first interview content across the city.
- This is a long-term role with:
- fixed monthly payment
- consistent content production
- growth opportunities as the platform scales
- direct involvement in building one of Dubai’s next major social media brands
- You must already live in Dubai and actively understand the city’s culture, social scene, and energy.
- We are building a next-generation social media brand documenting the real Dubai — not the tourist version.
- This is not a traditional “content creator” role.
- We are looking for someone who can confidently move through Dubai’s most interesting spaces, capture real conversations, and create content that feels alive, insider, and impossible to fake.
- The format combines:
- Street interviews
- Lifestyle journalism
- Social-first storytelling
- Fast-paced short-form video
- Cultural commentary
- Real human interactions
About The Brand
- A multi-format social media brand built for Dubai’s most culturally plugged-in audience — from expat entrepreneurs to local tastemakers.
- We cover:
- where people go
- how they think
- what’s trending before everyone else knows
- luxury, ambition, nightlife, fashion, business, beauty, hospitality, culture and social dynamics in Dubai
- This is content made by people actually inside the city’s culture — not outsider commentary.
- Dubai is one of the fastest-growing and most globally fascinating cities in the world:
- massive international attention
- young wealthy digital-native audience
- huge luxury and lifestyle economy
- endless storytelling opportunities
- strong brand partnership potential across hospitality, F&B, fashion, wellness, real estate and nightlife
- We believe there is currently no dominant social brand truly owning Dubai’s modern lifestyle narrative.
- We intend to build it.
The Format
- A roaming creator moves through:
- streets
- rooftops
- cafés
- beach clubs
- events
- luxury spaces
- hidden spots
- malls
- nightlife venues
- …capturing the conversations everyone secretly wants to hear.
- Real conversations with:
- founders
- creatives
- influencers
- entrepreneurs
- tastemakers
- tourists
- locals
- high-performers
- people with interesting stories
- This is social-first entertainment and cultural storytelling.
- The role does not require you to be the public face of the brand.
- Your main responsibility is filming interviews, capturing strong moments, and editing engaging short-form content.
What We’re Looking For
- We are specifically looking for someone who:
- is currently based in Dubai
- deeply understands the city and its culture
- feels comfortable approaching strangers
- understands social media pacing and attention retention
- knows how to create content that feels premium but authentic
- You must be able to independently:
- film short-form content
- edit videos professionally
- understand hooks, pacing and retention
- create TikTok / Instagram Reels style edits
- work quickly and consistently
Requirements
- Mandatory* Must currently be based in Dubai
- Must submit a portfolio
- Must have professional experience filming and editing videos
- Must understand TikTok, Instagram Reels and viral short-form content
- Must have strong English communication skills
- Must be available for full-time content creation work
- Strong Plus* Experience with interviews or street content
- Luxury / fashion / hospitality / nightlife familiarity
- Understanding of Dubai culture and trends
- Experience with viral content formats
- Access to interesting social circles or venues
To Apply
- Please send:
- your portfolio
- social media links
- examples of videos you filmed and edited yourself
- examples of interview or street-style content (if available)
- a short introduction about yourself and your experience in Dubai
- We are looking for creators with strong taste, social intelligence, and the ability to capture Dubai from the inside — not from the outside looking in.
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