DTC E-commerce Specialist | Direct Sales Operations Coordinator

Role overview

Sales and storefront operations

• Manage daily operations across DTC channels, including company websites and online storefronts.
• Coordinate online sales activities supporting revenue targets, customer acquisition, and business growth.
• Maintain accurate product listings, descriptions, pricing, images, promotions, and inventory availability.
• Monitor website performance, product pages, shopping cart activity, and customer purchasing behavior.
• Optimize product pages, landing pages, navigation, and checkout processes.
• Track conversion rates, average order value, revenue, and repeat purchase rates.
• Coordinate online promotions, product launches, seasonal campaigns, discount programs, and sales events.
• Align digital advertising campaigns with product availability, sales objectives, and promotional calendars.

Marketing, analytics, and customer experience

• Support customer acquisition through search engines, social media, email marketing, and other relevant digital channels.
• Coordinate direct sales campaigns and keep promotional messages consistent across customer touchpoints.
• Monitor sales performance and identify opportunities to improve product visibility, customer engagement, and revenue.
• Analyze customer behavior, purchase patterns, and sales trends to support data-driven decisions.
• Prepare reports on sales performance, campaign results, website traffic, and customer retention.
• Support customer retention initiatives, loyalty programs, personalized offers, and repeat-purchase campaigns.
• Monitor customer feedback, product reviews, and service issues to identify improvements.
• Coordinate with customer service teams to address order inquiries, delivery concerns, returns, refunds, and complaints.

Fulfillment and operations

• Coordinate order processing from purchase confirmation through payment verification, fulfillment, shipment, and delivery.
• Liaise with warehouse and logistics teams to ensure accurate, timely order fulfillment.
• Monitor inventory and coordinate replenishment to reduce stockouts and excess inventory.
• Work with procurement and product teams to maintain availability and communicate supply issues.
• Maintain accurate customer orders, sales records, product information, and operational documentation.
• Ensure pricing, promotional terms, shipping information, and return policies are clearly communicated.
• Coordinate with finance to reconcile sales records, refunds, payment discrepancies, and transaction issues.

Optimization and compliance

• Monitor competitors, market trends, customer expectations, and emerging DTC opportunities.
• Support new e-commerce features, platform updates, payment methods, and operational tools.
• Test website functionality, checkout processes, discount codes, and promotional landing pages.
• Coordinate with content teams on product information, buying guides, FAQs, and conversion-focused sales materials.
• Identify ways to improve customer lifetime value, reduce cart abandonment, and increase repeat purchases.
• Establish standard operating procedures for online sales and order management.
• Handle customer data appropriately and ensure sales activities comply with applicable consumer protection and privacy requirements.

Requirements

• Bachelor's degree or diploma in E-commerce, Business Administration, Digital Marketing, Sales Management, or a related field.
• Relevant experience in DTC e-commerce, online retail, direct sales operations, or digital business management.
• Understanding of DTC business models, customer acquisition, sales funnels, conversion optimization, and purchasing behavior.
• Familiarity with Shopify, WooCommerce, Magento, or equivalent e-commerce platforms.
• Experience managing product listings, pricing, promotional campaigns, and online storefronts.
• Proficiency in Microsoft Excel, Word, PowerPoint, and digital reporting tools.
• Ability to interpret sales data, website analytics, campaign performance, and customer engagement metrics.

Additional qualifications

• Google Analytics, Google Ads, Meta Ads Manager, or similar tools are an advantage.
• CRM and email marketing platform experience is beneficial.
• A/B testing, landing page optimization, and conversion rate improvement experience is an advantage.
• International e-commerce or cross-border fulfillment experience is preferred.
• Relevant e-commerce, digital marketing, analytics, or sales operations certifications are advantageous.
• Knowledge of inventory, fulfillment, shipping, returns, payment processing, refunds, transaction reconciliation, privacy, and e-commerce regulations is sought.
• Strong organization, communication, analysis, problem-solving, customer orientation, teamwork, accuracy, accountability, and time-management skills are sought.

What the employer offers

• Competitive salary and comprehensive employee benefits.
• Professional development and opportunities to build e-commerce, sales analytics, conversion optimization, customer retention, and cross-functional coordination expertise.
• Access to e-commerce platforms, analytics tools, and operational systems in a collaborative environment focused on innovation and customer satisfaction.
• Career progression opportunities toward E-commerce Manager, DTC Operations Manager, Digital Sales Manager, or Head of E-commerce.