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District Manager (Winchester, Fredericksburg, Staunton VA area)

Ayr Wellness
Winchester, USA
Full-time
Senior Level
Onsite
Discovered 1 months ago

Full Job Posting

  • Meet and exceed sales goals, KPIs, and operational targets.
  • Manage budgets, drive ROI, and control expenses with intention.
  • Effective Scheduling: Implement and manage scheduling practices that ensure full operational coverage during business hours and high-volume periods, maintaining pharmacist staffing levels in compliance with all regulatory requirements.
  • Ensure consistent execution of retail standards across all locations.
  • Maintain a strong focus on customer experience, operational discipline, and compliance.
  • Drive a customer-focused culture across all locations, with accountability for customer feedback, online reputation (including Google reviews), and consistent, high-quality in-store experiences.
  • Coach and develop Store Managers to lead with accountability, clarity, and strong business ownership.
  • Build and maintain a strong internal talent pipeline across the district.
  • Identify high-potential team members and create clear paths for development and promotion.
  • Partner with People Ops and Talent team, to manage performance, address issues early, and support leadership growth.
  • Lead district-wide readiness for adult use expansion, including operational planning, team capability, and execution standards.
  • Ensure AYR SOPs are thoughtfully crafted to reflect market-specific requirements and are effectively implemented across all locations.
  • Prepare store teams to transition from a medical-only model to a higher-volume, dual-channel environment.
  • Identify gaps in staffing, processes, and execution, and build scalable solutions ahead of launch.
  • Partner cross- functional ly to align retail, compliance, marketing, people operations, and asset protection in preparation for adult use.
  • Ensure a smooth and compliant transition at launch, maintaining performance, customer experience, and operational control.
  • Set clear expectations for pace, productivity, and execution as the market evolves.
  • Ensure all locations meet state-specific regulatory requirements, including pharmacist coverage ratios and credentialed staff.
  • Support new store openings and market expansion efforts.
  • Build scalable processes and operating rhythms that support growth.
  • Establish consistency across locations while adapting to evolving market conditions.
  • Other duties as assigned.
  • Demonstrated ability to lead high-volume cannabis retail operations in both medical and adult-use environments, managing dual-channel c omplexity and evolving state regulatory requirements.
  • Strong business acumen with the ability to plan, prioritize, and deliver results.
  • Experience leading teams through growth, change, or operational transformation.
  • Ability to scale operations and teams in advance of increased demand and complexity.
  • Strong understanding of retail performance drivers, customer experience, and team development.
  • Ability to partner cross-functionally and lead through ambiguity in evolving environments.
  • College degree or equivalent experience.
  • Experience operating in or leading a high-volume dispensary or retail environment through a medical-to-adult-use market expansion is required.

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