Distribution Sales Engineer – ELV

Overview

Distribution Sales Engineer – ELV

Key Responsibilities

• Identify and develop new business opportunities within the UAE ELV distribution market.
• Build and maintain strong relationships with system integrators, resellers, installers, contractors, and other B2B partners.
• Promote and sell structured cabling, data center infrastructure, video surveillance, and related ELV solutions.
• Manage assigned customer accounts and develop plans to increase revenue, product penetration, and repeat business.
• Generate inquiries and follow opportunities through quotation, negotiation, closing, delivery, and collection.
• Understand customer technical requirements and recommend suitable products and solutions.
• Prepare technical and commercial quotations in coordination with presales and product teams.
• Review and follow up on BOQs, technical specifications, pricing, product availability, project requirements, and delivery schedules.
• Support partners with product selection, technical information, demonstrations, submittals, and solution proposals.
• Coordinate with vendors and internal teams regarding project registration, special pricing, product approvals, and technical support.
• Maintain accurate opportunity pipelines, sales forecasts, customer activities, and account updates on CRM.
• Monitor competitor activity, market pricing, customer demand, and new business opportunities.
• Achieve assigned sales, revenue, gross-profit, and collection targets.
• Follow up on customer credit limits, outstanding balances, and payment commitments.
• Coordinate with sales operations, finance, logistics, and warehouse teams to ensure smooth order execution.
• Represent EELAF professionally during customer meetings, partner visits, and industry events.

Required Technical Knowledge

• The candidate must have strong knowledge of:
• Copper and fiber structured cabling systems.
• Patch panels, data outlets, faceplates, fiber enclosures, cable management, and related accessories.
• Data center racks, cabinets, containment, PDUs, fiber connectivity, and passive infrastructure.
• Video surveillance systems, including IP cameras, NVRs, storage, video management systems, and network requirements.
• Product selection based on BOQs, specifications, system architecture, and customer requirements.
• Relevant structured cabling, networking, data center, and surveillance standards and best practices.

Requirements

• Bachelor’s degree in Electrical, Electronics, Communications, or Computer Engineering.
• Minimum 3–7 years of experience in ELV, IT infrastructure, physical security, or low-current distribution sales.
• Previous sales experience in the UAE market is required.
• Proven experience selling through system integrators, resellers, installers, and contractors.
• Strong technical knowledge of structured cabling, data center infrastructure, and video surveillance is mandatory.
• Good understanding of copper cabling, fiber optics, racks, cabinets, data center passive infrastructure, CCTV, and IP surveillance systems.
• Good understanding of B2B distribution, quotations, pricing, credit terms, deliveries, and collections.
• Ability to understand and review technical requirements, BOQs, specifications, drawings, and project documents.
• Proven record of achieving sales and gross-profit targets.
• Strong communication, neotiation, presentation, and account-management skills.
• Self-motivated, target-oriented, and able to work independently.
• Proficiency in MS Office is required.
• Experience using ERP and CRM systems is preferred.
• Good command of written and spoken English.
• Arabic language skills are preferred.
• Valid UAE driving licence and access to a car are strongly preferred.
• An existing network of ELV system integrators and resellers in the UAE is a strong advantage.