Company Site
Director, Upstream Marketing
Saluda Medical
USA
Full-time
Director · 10+ years experience
Onsite
Discovered 1 weeks ago
Communication
Key Skills for This Role
Communication
Full Job Posting
What You’ll Do
- Portfolio Strategy & Roadmap
- Own the multi-year product portfolio strategy and roadmap across the Evoke platform and adjacent opportunities, aligned to corporate growth objectives
- Continuously assess portfolio performance, lifecycle position, and white-space opportunities; recommend investment, sustain, and sunset decisions
- Lead portfolio planning and prioritization with executive leadership, balancing near-term line extensions against longer-horizon platform bets
- Maintain a rigorous view of competitive pipelines, emerging technologies, and clinical trends in neuromodulation and adjacent therapy areas
- New Product Pipeline & Development
- Identify and validate unmet needs through voice-of-customer research, KOL engagement, procedural observation, and market analysis
- Translate market insights into clear product requirements, target product profiles, and user needs documents for RD
- Build and defend business cases for new product concepts, including market sizing, adoption modeling, pricing assumptions, and financial projections
- Serve as the marketing lead on core/phase-gate development teams, representing the customer and commercial perspective through design, verification, and validation
- Partner with Clinical and Regulatory on evidence strategy and claims development to ensure new products launch with a compelling, defensible value proposition
- Launch Readiness & Commercial Handoff
- Define launch strategy, positioning, and geographic sequencing for pipeline products well ahead of commercialization, spanning U.S. and OUS markets
- Lead the structured handoff to Downstream Marketing and Sales, ensuring launch plans, claims, and training foundations are in place
- Support limited market releases and early evaluator programs; capture feedback and drive iteration before full launch
- Market Insight & Cross-Functional Leadership
- Serve as the company's authority on market dynamics: market models, share tracking, customer segmentation, and procedural trends
- Build and manage KOL and physician advisory relationships to pressure-test concepts and shape the pipeline
- Mentor and develop upstream marketing talent as the function scales; manage direct reports as assigned
- Champion the voice of the customer in executive forums, portfolio reviews, and board-level discussions as required
What You’ll Bring
- Required
- Bachelor's degree in business, engineering, or life sciences; MBA or advanced degree preferred
- 10+ years of progressive medical device marketing experience with significant upstream/portfolio responsibility; neuromodulation, spine, or active implantable experience strongly preferred
- Demonstrated success taking multiple products from concept through development to launch as the upstream marketing lead
- Experience operating within a design control / phase-gate development process and partnering effectively with RD
- Strong command of market modeling, business case development, and financial analysis
- Proven voice-of-customer and KOL engagement skills, including physician advisory boards and field-based research
- Experience assessing, prioritizing, and supporting launches in markets outside the U.S., including regulatory and reimbursement considerations by geography
- Executive presence and communication skills; comfortable presenting portfolio strategy to senior leadership
- Preferred
- Experience with data-driven or closed-loop technologies, digital health, or products with a software/data component
- Prior work in a growth-stage company scaling from a single platform to a broader portfolio
- Competencies for Success:
- Market-back thinker: starts with the customer and clinical problem, not the technology
- Strategic and rigorous: builds business cases that hold up under CFO scrutiny and board review
- Influencer without authority: aligns R&D, Clinical, and executive stakeholders around portfolio priorities
- Bias for action: thrives in a growth-stage company where the playbook is still being written
- Our Core Values:
- People – Our first responsibility is to the patients we serve.
- Integrity – Do the right thing
- Pioneering – Lead Boldly, Change Lives, Disrupt the Status-Quo
- Performance – Win together – Deliver with Excellence.
- Saluda Medical embraces diversity and equal opportunity. We are committed to building a team representative of a variety of backgrounds, perspectives and skills. We believe people are the source of our inspiration and innovation.
- Saluda Medical does not accept non-solicited resumes or candidate submittals from search/recruiting agencies not already on Saluda Medical’s approved agency list. Unsolicited resumes or candidate information submitted to Saluda Medical by search/recruiting agencies not already on Saluda Medical’s approved agency list shall become the property of Saluda Medical.
Preferred Qualifications
- Bachelor's degree in business, engineering, or life sciences; MBA or advanced degree preferred
- 10+ years of progressive medical device marketing experience with significant upstream/portfolio responsibility; neuromodulation, spine, or active implantable experience strongly preferred
- Preferred
About Saluda Medical
Medical Device Manufacturing487 employeesFounded 2011
Public medical device company developing closed-loop spinal cord stimulation therapies for people with chronic pain.
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