Director, Sales
Skills
About This Role
Sales Strategy & Commercial Leadership
- Develop and execute a comprehensive sales strategy aligned with FAENA Wadi Safar s brand vision, commercial objectives, and long-term positioning as a landmark luxury destination.
- Provide sharp market insight, sales forecasting, and strategic recommendations to guide decision-making and drive revenue growth across all segments.
- Partner with senior leadership and ownership to define sales KPIs, targets, and performance frameworks that support sustainable commercial success.
Pre-Opening Readiness
- Lead pre-opening sales planning, including segmentation strategy, key account mapping, and revenue-generating initiatives ahead of launch.
- Build and structure all sales processes, systems, and pipelines to ensure readiness for opening and rapid market penetration.
- Collaborate closely with project, marketing, and revenue teams to align pre-opening commercial activity with brand storytelling and positioning.
Account Development & Market Expansion
- Establish and grow strong relationships with UHNW individuals, VIP clients, luxury travel designers, and global consortia including Virtuoso, Serandipians, and AMEX FHR.
- Drive proactive engagement with high-value leisure, corporate, and MICE segments across established and emerging luxury markets.
- Develop a strong global network of luxury travel advisors, DMCs, and strategic partners to position FAENA Wadi Safar as a must-experience destination.
Reporting, Forecasting & Commercial Insight
- Oversee accurate and timely sales reporting, forecasting, and performance tracking across all segments.
- Deliver clear, data-driven insights on market trends, competitor activity, and business performance to inform strategic direction.
- Ensure full alignment with revenue management and finance teams to optimize pricing strategy and business mix.
Operational Sales Excellence
- Implement structured sales processes, account management disciplines, and performance tracking mechanisms to drive efficiency and results.
- Monitor pipeline development, conversion ratios, and key account performance to ensure consistent delivery against targets.
- Collaborate with revenue management and operations teams to align demand generation with operational capacity and brand promise.
Team Leadership & Development
- Build, lead, and inspire a high-performing sales team rooted in excellence, storytelling, and deep luxury market understanding.
- Foster a culture of accountability, ambition, and collaboration, with a strong emphasis on professional growth and continuous learning.
- Support talent development and succession planning, with a focus on developing strong regional and Saudi national leadership capability.
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