Director, Programmatic B2B

Leading B2B programmatic strategy development, aligning audience, messaging, and media delivery to client business objectives such as lead quality, account penetration, and sales velocity.

Partnering with analytics and strategy teams to connect programmatic impact to CRM and pipeline metrics (MQLs, SQLs, pipeline velocity, ROI).

Overseeing campaign management and optimization across display, video, native, and ABM-driven programmatic executions.

Managing a team (typically 2 or more) with responsibility for workload prioritization, professional development, and operational excellence.

Establishing scalable best practices for B2B audience segmentation, firmographic and technographic targeting, and multi-touch attribution.

Owning relationships with key B2B data and tech partners (Bombora, 6sense, LiveRamp, LinkedIn, Demandbase, etc.), evaluating and integrating new solutions.

Contributing to new business efforts - crafting compelling programmatic POVs, pricing models, and case studies that illustrate B2B growth outcomes.

Guiding cross-channel collaboration with paid social, search, and content teams to create cohesive, full-funnel demand generation programs.

Providing thought leadership on emerging programmatic trends, privacy developments, and audience strategies relevant to B2B advertisers.

Ensuring financial discipline through accurate budgeting, pacing, forecasting, and quarterly business reviews for client accounts.

Serving as an escalation point for performance, strategy, or client relationship issues - balancing strategic counsel with practical, data-driven solutions.

Representing the agency externally at B2B-focused industry events, conferences, and with tech partners.

6+ years of hands-on experience managing programmatic campaigns, ideally with a focus on B2B or enterprise clients in an agency, DSP, or platform environment.

Deep understanding of B2B buying journeys, including account-based marketing, lead scoring, and funnel-stage optimization.

Advanced expertise with DSPs (TTD, DV360, StackAdapt, etc.), data management platforms, and CRM integrations for audience activation.

Proven experience tying programmatic metrics to business outcomes (MQL → SQL → Opportunity → Revenue).

Analytical fluency in using GA4, Salesforce, HubSpot, and other attribution or marketing automation platforms.

Executive-ready communication skills, capable of distilling technical programmatic details into actionable business insights.

Ability to collaborate across disciplines—creative, media, strategy, and analytics—to deliver integrated B2B demand programs.

Innate curiosity and a forward-looking perspective on evolving B2B ad tech, data privacy, and audience intelligence trends.

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote. This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.