Director of Ticketing
Role Overview
Lead the ticketing strategy for a major international sporting tournament.
Own the design, pricing, and sale of all ticket products and manage the full fan journey from purchase through venue entry.
Goal is to maximize attendance and revenue while delivering a seamless, high-quality spectator experience.
Key Skills for This Role
Full Job Posting
Role Overview
Lead the ticketing strategy for a major international sporting tournament.
Own the design, pricing, and sale of all ticket products and manage the full fan journey from purchase through venue entry.
Goal is to maximize attendance and revenue while delivering a seamless, high-quality spectator experience.
Strategy & Pricing
- Lead the tournament's ticketing strategy, including product architecture, pricing, packaging, and sales approach.
- Develop flexible, dynamic pricing models based on demand analysis and the match schedule.
Product Development
- Develop the full range of ticket products: General Admission (GA), Premium, and VIP.
- Align products with the tournament schedule, seating plan, and venue configuration.
Platform, Distribution & Customer Experience
- Oversee the ticketing platform and all distribution channels.
- Manage the customer journey from purchase through event entry, ensuring it is simple and efficient.
Performance Monitoring
- Continuously monitor sales performance and demand indicators.
- Adjust pricing, inventory, and promotional strategies to maximize attendance and revenue.
- Prepare regular sales and forecast reports for senior leadership.
Cross-Functional Coordination
- Work closely with hospitality, partnerships, marketing, venue, and operations teams to ensure smooth ticketing delivery and access management.
Qualifications & Requirements
- Bachelor's degree in Business Administration, Marketing, Sports Management, or a related field.
- Minimum of 8 years of experience in ticketing or sales within sports, major events, or entertainment.
- Proven track record launching and managing ticketing programs for large-scale international events.
- Hands-on knowledge of ticketing platforms and access control systems.
- Experience in dynamic pricing and revenue management.
Key Skills
- Strong strategic and analytical thinking, with data-driven decision-making.
- Leadership skills and the ability to manage cross-functional teams.
- Excellent communication and negotiation skills with internal stakeholders and external partners.
- Ability to work under pressure and meet tight deadlines.
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