Director of Sales

Job Summary

Sales Strategy

• Develop and execute the annual and quarterly Sales Business Plan.
• Identify new business opportunities and target markets to maximize revenue.
• Develop strategies to increase market share and achieve annual sales objectives.
• Analyze market trends, competitor activities, and customer needs.

Sales Leadership

• Recruit, develop, coach, and manage the Sales team.
• Set individual sales targets and monitor performance.
• Conduct regular coaching sessions and monthly one-on-one meetings.
• Create a high-performance sales culture focused on accountability and results.

Business Development

• Generate new business through proactive sales activities.
• Maintain strong relationships with:
• Corporate accounts
• Government entities
• Royal Commission for AlUla (RCU)

• Destination Management Companies (DMCs)

• Travel Agencies
• Tour Operators

• Luxury Travel Advisors

• Entertainment and Event organizers
• Conduct regular sales calls, client visits, and networking activities.
• Represent Our Habitas AlUla at trade shows, exhibitions, and sales missions.

Account Management

• Develop strategic account plans for key clients.
• Negotiate corporate agreements and preferred partnerships.
• Maintain long-term relationships to increase repeat business.
• Ensure excellent service before, during, and after each booking.

Sales Performance

• Manage and monitor the sales pipeline.
• Review account production and conversion performance.
• Track sales activities, opportunities, and revenue forecasts.
• Ensure CRM is maintained accurately and consistently.

Cross-Department Collaboration

• Work closely with:
• Revenue Management
• Reservations
• Front Office

• Food & Beverage

• Events
• Finance
• Ensure smooth communication between Sales and Operations for all confirmed business.

Brand Representation

• Represent the Our Habitas brand professionally at all times.
• Maintain strong relationships with industry partners and key stakeholders.
• Promote the Habitas culture, experiences, and brand values.

Expectations

• The Director of Sales is expected to:
• Develop and implement an annual Sales Business Plan.
• Achieve annual and quarterly revenue goals.
• Increase corporate, leisure, group, and entertainment business.
• Grow the active account portfolio.
• Generate new business opportunities and maintain existing client relationships.
• Conduct regular sales calls, site inspections, and client meetings.
• Maintain accurate sales forecasts and CRM records.
• Hold monthly departmental meetings.
• Conduct monthly one-on-one performance reviews with direct reports.
• Develop an annual sales training and development plan.
• Ensure compliance with company policies and brand standards.

• Total Rooms Revenue

• Corporate Revenue
• Group Revenue
• Leisure Revenue
• MICE Revenue
• Entertainment Revenue

• New Business Acquisition

• Account Retention

• Revenue Forecast Accuracy

• CRM Compliance
• Customer Satisfaction

Supervisory Responsibilities

• The Director of Sales is responsible for the leadership, development, and performance management of the Sales Department, including:
• Sales Managers
• Sales Executives
• Sales Coordinators
• This role oversees recruitment, coaching, performance evaluations, succession planning, and employee engagement while ensuring all team members consistently achieve sales targets and uphold the luxury service standards of Our Habitas AlUla.