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Director of Sales and Government Relations

Faena
الرياض, KSA
fulltime
Director
2 days ago
Sales StrategyTeam LeadershipRevenue GrowthKey Account ManagementCRM (SalesforceHubSpot)
Free

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**Company Description** **About Faena**

Faena creates cultural epicenters—living stages where art, design, and warm, attentive hospitality convene to craft a feast for the senses.

We are a Cultural Embassy that invites guests to seek the extraordinary, shaping worlds that feel profoundly personal, welcoming, and alive.

“At Wadi Safar, we are shaping a new world where art, architecture, and nature live in harmony.

Guided by a shared respect for culture and craft, this collaboration with Diriyah Company reflects our belief that beauty can elevate everyday life and inspire a new way of living.”

— Alan Faena

**Job Description** **The Role**

As **Director of Sales and Government Relations**, you will be the commercial architect and government-facing leader of Faena Wadi Safar — driving revenue, building strategic partnerships, and positioning the hotel as the destination of choice for luxury travelers, corporate clients, and government entities across the Kingdom and beyond.

This is a dual-mandate role that demands both a hunter's instinct for commercial growth and a diplomat's skill in navigating Saudi Arabia's government landscape.

You will lead the hotel's pre-opening commercial strategy, build the sales infrastructure from the ground up, and establish the high-profile relationships that will define Faena Wadi Safar's market position from day one.

As a senior leader reporting to the General Manager, you will shape the hotel's revenue trajectory, represent Faena at the highest levels of government and industry, and build a team that delivers results aligned with our vision and Saudi Vision 2030.

Sales Strategy & Revenue Generation

  • Develop and execute a comprehensive pre-opening sales strategy covering all segments: corporate, MICE, government, leisure, travel trade, and diplomatic accounts.
  • Set and deliver ambitious revenue targets across rooms, F&B, events, and ancillary services.
  • Build and manage the hotel's rate strategy, account portfolio, and sales pipeline from the ground up.
  • Lead contract negotiations with key accounts, agencies, and government bodies, ensuring commercially sound and mutually beneficial agreements.
  • Represent Faena Wadi Safar at industry events, road shows, and trade fairs locally and internationally.

Government & Institutional Sales

  • Develop and manage strategic relationships with government ministries, royal court entities, embassies, and quasi-government institutions.
  • Position Faena Wadi Safar as the venue of choice for official state functions, VIP delegations, ministerial meetings, and government-hosted events.
  • Identify and secure government room block agreements, long-stay contracts, and event partnerships.
  • Collaborate with the General Manager to respond to government RFPs and official invitations for proposals.
  • Stay current on Saudi Vision 2030 initiatives and identify commercial opportunities that align with national priorities.

Government Relations & Compliance Oversight

  • Serve as the hotel's senior representative in engagements with key government entities including the Ministry of Tourism, Ministry of Commerce, and regional authorities.
  • Oversee the hotel's regulatory compliance and licensing requirements in partnership with the People & Culture and Finance teams.
  • Build and maintain relationships with government contacts to facilitate smooth processing, issue resolution, and proactive communication.
  • Monitor the regulatory landscape and brief leadership on changes with operational or commercial implications.

Team Leadership & Commercial Excellence

  • Build, lead, and mentor the Sales & Government Relations team, fostering a culture of accountability, collaboration, and commercial ambition.
  • Develop the department's tools, systems, and processes including CRM management, account planning, and performance tracking.
  • Work closely with Revenue Management, Marketing, and Events teams to align commercial activity with pricing strategy and brand positioning.
  • Produce regular sales performance reports, forecasts, and market intelligence for the General Manager and ownership.

**Qualifications** **Who You Are**

  • A seasoned commercial leader with 8+ years of progressive sales experience in luxury hospitality, with a proven track record of driving significant revenue growth in pre-opening or repositioning environments.
  • Deeply networked within Saudi Arabia's corporate, government, and diplomatic landscape — with existing relationships that translate directly into commercial opportunity.
  • Experienced in managing both high-volume transient accounts and complex, relationship-driven government and institutional business.
  • A natural leader who builds and inspires high-performing teams, sets clear expectations, and holds people — including yourself — to ambitious standards.
  • Strategically minded and data-driven, with the ability to translate market intelligence and performance data into actionable commercial decisions.
  • Fluent in Arabic and English, with exceptional communication and presentation skills that are equally at home in a boardroom, a government ministry, or a corporate sales call.
  • Deeply familiar with Saudi Arabia's government systems, regulatory requirements, and the cultural fluency to navigate both the public and private sectors with confidence and discretion.
  • Aligned with Faena's brand vision — passionate about luxury, design, and delivering extraordinary experiences that go beyond hospitality.
  • **Additional Information** **What’s in it for you...**
  • Lots of opportunity to progress and switch it up as part of a global family of brands.
  • Great healthcare, competitive salary, and some nice extra perks across the Ennismore family of brands!
  • Learning opportunities to broaden your skillset and development that helps you think, make, and thrive at work
  • The opportunity to be yourself and collaborate with other bright minds in a relaxed, innovative culture

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