Director of Marketing - Sofitel Jabal Omar Makkah

Company Description

Job Description

Hotel Marketing Strategy & Positioning

• Ensure the hotel’s marketing and communications strategy is aligned with the global Sofitel brand vision while being effectively localised to reflect the destination, cultural context and guest profile.
• Act as guardian of the hotel’s Cultural Link and positioning framework, ensuring all campaigns, storytelling, partnerships and guest experiences remain aligned with the property’s identity and brand narrative.
• Develop and execute annual marketing and communications plans supporting Rooms, Restaurants, Wellness and guest experiences.
• Identify strategic partnerships, collaborations and cultural opportunities that strengthen visibility, guest engagement and brand desirability.

Marketing, Communications & Public Relations

• Lead the hotel’s marketing, communications and PR strategy across all guest-facing channels.
• Oversee media relations, campaigns, partnerships, storytelling and brand activations in line with the luxury positioning of Sofitel.
• Build and maintain strong relationships with media, cultural institutions, luxury partners, tourism stakeholders and key industry contacts within Saudi Arabia.
• Manage content direction including photography, videography, editorial storytelling and campaign production, ensuring consistency across all touchpoints.
• Drive local and regional visibility through impactful storytelling and strategic communications.

Social Media & Brand Presence

• Define and oversee the hotel’s social media and content strategy to strengthen awareness, engagement and community growth.
• Ensure all digital and social content reflects the luxury standards, aesthetic codes and cultural sensitivities of the brand and destination.
• Identify emerging social trends, creators and content opportunities relevant to the Saudi luxury hospitality landscape.
• Monitor social media and campaign performance to optimise visibility, engagement and brand relevance.

Commercial Performance & Market Intelligence

• Contribute actively to the hotel’s commercial strategy and budgeting processes.
• Analyse campaign performance, digital analytics and market intelligence to identify opportunities and optimise ROI.
• Monitor competitor activity, tourism trends and luxury consumer behaviour to support strategic decision-making.

Qualifications

• Bachelor’s degree in Marketing, Communications, Hospitality Management, Business or a related field.
• Minimum 8–10 years’ experience in luxury hospitality marketing, brand communications or digital marketing.
• Proven experience managing integrated marketing and communications strategies within a luxury hotel or lifestyle environment.
• Strong understanding of luxury brand positioning, storytelling and guest engagement.
• Strong knowledge of the Saudi market, culture and luxury consumer landscape.
• Strong commercial acumen with the ability to translate brand initiatives into business performance.
• Experience managing PR agencies, creative partners and production suppliers.
• Excellent communication and presentation skills, both written and verbal.
• Strong organisational and project management capabilities.
• Ability to work in a fast-paced environment while managing multiple priorities.
• Fluent in English and Arabic.

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