Director of Ecommerce and Digital Marketing - Sofitel Jabal Omar Makkah

Company Description

Overview

• Reporting to the Commercial Director, the Director of E-commerce and Digital Marketing is accountable for the ecommerce & digital performance of the hotel.
• He / She will be determining strategic goals and tactical efforts, which drive revenue to the hotel on all streams: Rooms, F&B, MICE, Spa & other ancillaries.
• Working hand in hand with the Commercial Director and Director of Revenue to ensure a cohesive across all business channels and with revenue goals.
• This role involves managing the hotel websites, OTAs, CRM, digital marketing and social media campaigns to ensure consistent and effective online engagement with potential and existing guests.
• Key responsibilities, among others:
• Strategic planning:
• Define yearly revenue target on ecommerce for both direct & indirect channels.
• Play an active role in the Strategic Planning, Marketing Plan and budgeting processes, and be able to challenge the strategy.
• Build Digital yearly plan and budget covering all digital channels and levers (Direct and Indirect).

Website Management

• Oversee the design, functionality, and content of the hotel website (All.com / Brand.com / Standalone).
• Ensure the websites is optimized for SEO and user experience.
• Regularly update the site with current promotions, events, and relevant content to push Rooms, F&B outlets and MICE.

Otas

• Manage relationships with Online Travel Agencies (OTAs) such as Booking.com, Expedia, etc.
• Coordinate OTA strategy together with the Director of Revenue.
• Optimize listings and manage content on all third-party websites.
• Monitor and analyze performance metrics to enhance visibility and conversions.
• Activate and manage digital tools on OTAs platforms (Booking.com Sponsored Ads, Expedia Travel Ads, Packages, Visibility Boosters, etc.)

Digital Marketing

• Develop and implement comprehensive digital marketing strategies, including SEO, content and email marketing with focus on Rooms, F&B outlets and MICE.
• Coordinate with the marketing team to ensure brand consistency across all digital platforms (images, videos, descriptions, offers, etc.)
• Handle the email Marketing with the third-party tool for Rooms, F&B and other outlets in line with the strategy and corporate guidelines.
• Manage hotel’s online reputation to identify areas for improvement in guest experience.
• Work with the guest relations team to address any online guest complaints or issues promptly.

Social Media Management

• Develop and execute social media strategies together with a marketing team to enhance brand awareness and engagement.
• Create and curate content for platforms such as Facebook and Instagram.
• Monitor social media channels coverage and performance.

Data Analysis And Reporting

• Analyze data from various digital platforms to track performance and identify opportunities for improvement.
• Measure and report the performance of all digital marketing campaigns and assess against goals.
• Prepare regular reports on key metrics, such as website traffic, conversion rates, and revenue generated from digital channels.
• Monitor third party intelligence sources to identify revenue opportunities (OTA, GDS, market studies, web tools and levers).

Qualifications

• Bachelor’s degree in marketing, Business, Hospitality Management, or a related field.
• Proven experience in e-commerce, digital marketing, or a similar role within the hospitality or other industries.
• Strong communication skills both verbally and in writing.
• Composed and confident in dealing with luxury clientele.
• Strong understanding of current digital marketing concepts.
• Strong understanding of SEO, SEM, and online marketing strategies.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Knowledge of hotel management software and OTA platforms is a plus.
• Proficiency in web analytics tools (e.g., Google Analytics) and content management systems (CMS).
• Be familiar with the latest digital platforms to maximize revenues.
• Be a fluent English speaker

Additional Information