Director of Digital Marketing
Skills
About This Role
Brand & Reputation
•Defines and leads enterprise digital marketing and transformation strategy aligned with organizational vision across all centers of excellence.
•Drives omnichannel patient acquisition, engagement, and retention strategies using data-driven insights.
•Oversees full digital ecosystem including websites, CRM, marketing automation, and integrations.
Growth & Partnerships
•Directs large-scale digital campaigns across SEO, SEM, PPC, social media, and content platforms.
•Drives patient experience enhancements through digital touchpoints and journey optimization.
•Builds strategic partnerships with global agencies, technology providers, and healthcare platforms.
Governance, Compliance & Risk
•Establishes governance frameworks for digital marketing performance, ROI, and KPI tracking.
•Works with Quality & Governance teams to integrate patient experience into performance indicators.
People & Financial Leadership
•Promotes a culture of accountability, creativity, and excellence.
•Manages budgets ensuring efficiency, ROI, and financial governance.
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