Director of Demand Generation

Own the demand generation strategy across the funnel, from awareness through marketing-qualified opportunity.

Design and run integrated, multi-touch campaigns that target the right school districts with the right message at the right time.

Build demand programs for new customer acquisition and for expansion into the existing customer base, in partnership with Product Marketing and Customer Marketing.

Own the demand calendar, aligning campaigns to launches, events, and seasonal buying cycles in education.

Own paid media strategy and execution including budget management and return on spend.

Build retargeting and account-based programs that reach high-value districts and re-engage prospects who did not convert.

Turn webinars and events into a systematic pipeline motion with pre-event nurture, live conversion, and structured follow-up.

Optimize the conversion path across landing pages, forms, and digital touch points in partnership with Creative.

Act as a key partner to Sales, Product Marketing, Customer Marketing, and Creative, translating strategy into campaigns that generate pipeline.

Work hand-in-hand with sales to align on targets, territories, and what a quality lead looks like.

Direct creative briefs for campaign assets, ensuring every piece pulls from approved positioning and drives toward a single action.

Own the marketing automation platform and the systems that move a prospect from first touch to sales-ready.

Build and optimize nurture sequences, lead scoring, and routing so the right leads reach sales at the right moment.

Define lead stages, qualification criteria, and the service level agreement between marketing and sales.

Partner with sales operations to ensure clean handoffs, accurate tracking, and a shared definition of a qualified lead.

Build the reporting that answers the central question every week: what did marketing generate, and where did it come from.

Own marketing's pipeline and attribution metrics, and report contribution clearly to marketing and sales leadership.

Use data to forecast, prioritize investment, and continuously improve campaign performance.

Establish the dashboards and rituals that make demand performance visible across the organization.

NOTE : This job description is not intended to be all-inclusive. Employees may be asked to perform other related duties as assigned to meet the ongoing needs of the organization

Bachelor's Degree is Required

Significant experience (8+ years) in demand generation, growth, or digital marketing, with at least 2+ yrs of experience in a leadership role, managing people.

Deep, hands-on expertise with paid campaigns, ideally on LinkedIN & Reddit

Deep, hands-on expertise with marketing automation and CRM platforms, lead scoring, and attribution.

Proven track record of building demand engines that generated measurable, repeatable pipeline in B2B SaaS or EdTech.

Strong command of paid media, campaign strategy, and conversion optimization across digital channels.

Demonstrated ability to tie marketing activity to pipeline and revenue, and to report it clearly to leadership.

Excellent communication skills: can translate between marketing and sales, write clearly, and present performance with confidence.

Experience leading or mentoring a team, setting clear direction, and holding a high bar for results.

Ability to travel up to 15%.