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Director of Content, Brand & Creative Strategy

Synolon Systems
Dubai, UAE
contract
Mid-Senior
Today
BrandContentCreativeDirectorStrategy
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Director of Content, Brand & Creative Strategy

Global Robotics Media / Social Growth / Creative Formats

About Robot24.com

Robot24.com is building the global robotics news platform.

We are creating a new kind of media brand at the intersection of robotics, AI, market intelligence, social media, and original reporting.

Our ambition is to become the global reference point for robotics news, robot launches, manufacturer updates, real-world deployments, robotics events, and the public understanding of the robot era.

This is not a traditional marketing role.

The Role

We are looking for a Director of Content, Brand & Creative Strategy to lead the content direction of Robot24.com.

You will take growth insights, news signals, events, platform opportunities, and brand goals — and turn them into strong content ideas, creative formats, campaigns, experiments, and production concepts.

You will help define what Robot24.com creates, how it is packaged, and why people will watch, follow, and remember it.

What You Will Do

  • Define the content and creative direction of Robot24.com
  • Turn news, trends, events, and growth insights into powerful content ideas
  • Develop repeatable formats for social media, YouTube, website, and platform content
  • Work closely with growth, editorial, production, design, and AI video teams
  • Brief and guide production across global correspondents and internal execution teams
  • Shape a brand that can grow to millions and eventually hundreds of millions of followers
  • Build content systems that combine authority, storytelling, and mass attention

What We Are Looking For

  • Strong background in content, media, editorial, creative strategy, or social-first storytelling
  • Proven ability to create formats that scale
  • Strong instinct for what people watch, share, and follow
  • Able to combine brand thinking with content execution
  • Comfortable working across short-form, video, editorial, visual, and platform content
  • Fast, sharp, strategic, creative, and highly hands-on
  • Strong English communication skills

Why This Role Matters

Robot24.com is not building just another media page.

We are building the global robotics news platform — and the content layer that will make the robot era visible to the world.

Apply

  • Please send your CV, LinkedIn profile, and a short message with examples of formats, channels, or content systems you have built, led, or scaled.
  • Must have skills for Director of Content, Brand & Creative Strategy
  • Content Strategy
  • Creative Direction
  • Brand Strategy
  • Editorial Leadership
  • Format Development

• Social Media Storytelling

  • Campaign Ideation

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