Director of AI Innovation & Enablement
Key Skills for This Role
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Own a focused AI strategy and roadmap
Translate agency and client priorities into a focused AI portfolio using Agile Scrum. Evaluate emerging AI, agentic, automation, martech, and data capabilities; separate practical opportunities from hype and recommend where AXM should experiment, invest, partner, or develop new capabilities.
Manage intake, prioritization, pilots, rollout, measurement, and maintenance. Recommend platforms, investments, and sequencing, deciding what to test, scale, defer, or stop.
Design and validate AI workflows
Partner with Media Planning & Investment, Analytics & Data Science, and Operations to identify recurring work and test approved AI workflows for new business development, research, campaign builds, trafficking, pacing, optimizations, and reporting. Scale concepts across the agency after team validation of quality, usefulness, and risk.
Identify opportunities for agents to coordinate multi-step media, measurement, and operational workflows across agency teams. Define autonomy limits, required human oversight, and standards for testing, monitoring, and maintaining agent-driven work.
Evolve, build, and scale AXM’s AI portfolio
Build and maintain approved assistants, agents, and automations, with clear ownership, support, and cost controls.
Make approved AXM knowledge and client data securely queryable, with appropriate permissions and answer validation.
Partner with Leadership and the AXM client facing team to apply proven AI capabilities to client challenges and develop sharper strategies, new services, and proprietary solutions.
Drive adoption and develop a workforce of marketing technologists
Provide hands-on training, office hours, and playbooks that help teams apply AI to their daily work. Partner with Managers and AI champions to remove barriers, set adoption goals, and track sustained use.
Build role-based AI learning paths for onboarding and development, covering workflow design, automation, output evaluation, and peer coaching through real client work.
Protect quality, client data, and responsible use
Work with Operations and IT to protect company and client data and keep AI outputs reliable. Check answers against their sources, verify calculations, and retest after updates.
Measure value
Track verified adoption, quality, build time, and net business value against baselines.
REQUIREMENTS
- Experience: 5+ years in marketing technology, analytics, operations, consulting, or equivalent relevant work. Strong understanding of paid media and agency workflows, preferably gained at an ad agency. Demonstrated success rolling out AI or automation with teams, with measurable gains in adoption, quality, efficiency, or client value.
- Technical Skills: Hands-on proficiency with AI platforms, including assistants, agents, automations, knowledge sources, workflows, and output evaluation. Familiarity with APIs, data structures, and low-code automation is highly preferred. Scripting or coding experience to prototype automations and troubleshoot integrations is a plus, as is experience with Agile or Scrum.
- Soft Skills: Strong communication, training, facilitation, and stakeholder management. Ability to explain technical concepts across differing skill levels, build trust, secure leadership commitments, and develop role-based learning paths and AI champions.
- Other Requirements: Ability to prioritize initiatives, meet deadlines, and measure value. Sound judgment on confidentiality, security, permissions, and human oversight; discipline to document, maintain, simplify, and retire ineffective workflows.
- Production software engineering, model training, and a computer-science degree are not prerequisites.
- The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required.
- ***WE ARE AN AT-WILL, EQUAL OPPORTUNITY EMPLOYER***
About Ars X Machina
As a 2026 AdAge Best Places to Work company, Ars X Machina (AXM) is a full-service media planning, buying, and analytics agency headquartered in San Francisco, with a remote team distributed across the U.S. We craft omnichannel, data-driven media strategies that span the entire paid media landscape. From audience development and strategic planning to budget forecasting, execution, optimization, and reporting, we manage the full media lifecycle end-to-end. Our experience spans both B2B and B2C, supporting brand-building and performance-driven campaigns.
What sets AXM apart? Our agility, strategic leadership, and innovative mindset, all rooted in a collaborative, people-first culture where both clients and team members thrive.
The pay range for this role is
- 150000.00 - 180000.00 USD per year (Remote (United States))
About Ars X Machina
Independent, female-founded media agency providing planning, buying, analytics, and measurement services to brands.
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