Director - MarTech & Publishing
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
Qiddiya seeks a dynamic and commercially minded Head of MarTech, Publishing & Products to lead the digital marketing technology, content, and publishing ecosystem within the Digital & Customer Experience (D*CE) organization.
Key Skills for This Role
Full Job Posting
Overview
Qiddiya seeks a dynamic and commercially minded Head of MarTech, Publishing & Products to lead the digital marketing technology, content, and publishing ecosystem within the Digital & Customer Experience (D*CE) organization.
This senior leadership role shapes the MarTech vision and drives operational excellence across Qiddiya's omnichannel engagement landscape.
Based in Riyadh, Kingdom of Saudi Arabia, this role offers the opportunity to architect a world-class digital marketing infrastructure and publishing capability that powers personalized, scalable, and data-driven engagement across all customer touchpoints.
You will oversee strategy and execution for the MarTech stack (Adobe Campaign, Analytics, Target, AEP/CDP), digital publishing operations, and marketing automation.
Partnering with Product, Marketing, and Data teams, you will ensure technology and content converge seamlessly to drive measurable guest engagement and ROI
Key Responsibilities
- Define the MarTech strategy, architecture, and roadmap aligned to Qiddiya's customer engagement goals.
- Oversee publishing systems, CMS operations, and content performance optimization.
- Ensure MarTech and publishing tools are integrated, scalable, and enable personalization.
- Lead the delivery and optimization of Adobe Campaign, AEP, and related Martech solutions.
- Oversee digital content governance, templates, and workflows for consistency and quality.
- Manage relationships with vendors and agencies to deliver marketing programmed efficiently
- Drive integration between MarTech, CRM, and analytics to enable audience segmentation and targeting.
- Partner with Marketing and Insights teams to define performance KPIs and campaign attribution models.
- Use analytics to optimize campaign performance and improve ROI
- Lead a multidisciplinary team covering MarTech operations, publishing, and product ownership.
- Collaborate with Marketing, Product, and Data teams to deliver cohesive, data-informed experiences.
- Represent MarTech and Publishing in Digital governance and executive forums
Requirements
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field; a Master's degree is preferred
- 12+ years in MarTech or digital marketing leadership.
- Expertise in Adobe Campaign, AEP, Target, and Analytics.
- Proven experience managing CMS, content, and publishing workflows.
- Strong stakeholder and vendor management capability.
- Excellent leadership, communication, and analytical skills
Benefits
Offering a comprehensive compensation and benefits package.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Qiddiya | القدية
Senior Manager - Workers Welfare (DEL-287)
Riyadh, KSA
As the Senior Worker Welfare Manager for the Entertainment Business Unit (EBU), you will play a pivotal role in ensuring that employment practices and worker welfare standards consistently meet the highest industry and e
Manager - Procurement - 20013124 (RS8)
Riyadh, KSA
The organization is a flagship giga project under Saudi Arabia's Vision 2030 initiative, designed to create a unique entertainment, cultural, and lifestyle destination. This position will play a crucial role in supportin
Senior Manager - Commercial Racecourse - SPA 290
Riyadh, KSA
Description Qiddiya Investment Company invites applications for the position of Senior Manager - Commercial for the Racecourse project. This role is integral to leading and overseeing the procurement and commercial manag
Assistant Manager / Manager- Governance. CDU7
Riyadh, KSA
Role Summary The Manager / Asst Manager, Governance plays a critical enabling role within the Sports Business Unit's Governance & Stakeholder Management team. Working at the intersection of governance frameworks, data ma
Senior Specialist - Asset Application Support
Riyadh, KSA
Job Overview: The Senior Specialist - Asset Application Support is a hands-on technical role responsible for resolving complex L2 incidents and service requests across Qiddiya's asset applications. This role requires dee
Senior Specialist - IT Strategy and Planning
Riyadh, KSA
Qiddiya Investment Company is seeking a diligent and strategic individual to join our team as a Senior Specialist - IT Strategy and Planning. In this role, you will support the development and implementation of IT strate
Sr. Lead - DC & Passive Design
Riyadh, KSA
Qiddiya Investment Company is seeking a talented and experienced Sr. Lead - DC & Passive Design to join our innovative team. In this pivotal role, you will be responsible for leading the design and implementation of data
Manager - Infrastructure Architecture
Riyadh, KSA
Qiddiya Investment Company is on the lookout for a visionary and detail-oriented Manager - Infrastructure Architecture to join our team. This role is pivotal in designing, implementing, and managing the architectural str
Senior Manager - Workers Welfare (DEL-287)
Riyadh, KSA
Manager - Procurement - 20013124 (RS8)
Riyadh, KSA
Senior Manager - Commercial Racecourse - SPA 290
Riyadh, KSA
Assistant Manager / Manager- Governance. CDU7
Riyadh, KSA
Senior Specialist - Asset Application Support
Riyadh, KSA
Senior Specialist - IT Strategy and Planning
Riyadh, KSA
Sr. Lead - DC & Passive Design
Riyadh, KSA
Manager - Infrastructure Architecture
Riyadh, KSA