Director, Marketing
Key Skills for This Role
Full Job Posting
Key Responsibilities
- Marketing strategy and planning
- Develop and execute an integrated Cyber marketing strategy aligned to business objectives, brand positioning, priority audiences and buyer journeys.
- Use market, competitor and customer insight to shape priorities, campaigns and investment decisions.
- Strategic growth and account-based marketing
- Directly lead the Strategic Growth & Accounts stream, focusing marketing effort on NCC Select and Focus & Growth accounts.
- Oversee ABM, executive programmes and relevant partner activity to support account penetration, opportunity acceleration and customer expansion.
- Campaigns, content and demand generation
- Lead integrated campaigns and content programmes across services, verticals and regions to generate demand, nurture buyers and support pipeline growth.
- Work with Sales, technical SMEs, propositions and regional teams to create compelling content, proof points, case studies and customer journeys.
- Brand, digital and client engagement
- Strengthen and protect the Cyber brand, ensuring consistent use across markets, channels and materials.
- As part of campaigns, oversee teams to use digital, website, paid media, SEO, email, events and engagement activity to reach, influence and convert priority audiences.
- Budget, performance and leadership
- Manage marketing budget, resources and ROI, ensuring spend is aligned to commercial priorities and measurable outcomes.
- Lead, coach and develop a high-performing marketing team, creating a collaborative, commercially focused and accountable culture.
Skills, Knowledge and Expertise
Track record of working in the cyber security industry, with enough sector understanding to shape relevant propositions, campaigns and executive-level client engagement.
A degree in Marketing, Business, or a related field, or equivalent experience
Significant demonstrable experience in senior marketing leadership roles within cyber, consulting or professional services – ideally a services-led organisation.
Demonstrated success in developing and implementing marketing strategies that drive business growth.
Strong understanding of marketing programmes that support relationship selling, strategic account growth and long-cycle buying journeys.
Excellent stakeholder management and communication skills, with the credibility to influence senior Sales, Strategic Accounts, Market Leaders, Alliances, technical SMEs and executive stakeholders.
Experience of leading the operational delivery of a marketing programme, including planning cadence, governance, budget management, resource allocation, performance reporting and cross-functional coordination.
Proven experience of leading, coaching and developing a marketing team, setting clear priorities, creating accountability and building capability across specialist and regional teams.
Strong commercial and analytical capability, with experience using performance data, customer insight and pipeline metrics to optimise marketing investment and improve outcomes.
Strategic thinker with a hands-on, outcome-focused approach and the ability to move between strategic direction, commercial prioritisation and operational delivery.
Ability to thrive in a fast-paced, dynamic environment, adapt to changing market trends and translate shifting business priorities into clear marketing plans.
Benefits
- What do we offer in return? We have a high-performance culture which is balanced evenly with world-class well-being initiatives and benefits:
- Flexible Working: Balance your work and personal life with our flexible working options.
- Generous Holiday Allowance: Enjoy 25 days of holiday, plus bank holidays, with the option to buy up to 5 additional days of annual leave.
- Medicash & Critical Illness Scheme
- Financial & Investment Benefits: Enjoy peace of mind with our Pension, Life Assurance, and Share Save Scheme.
- Community & Volunteering Programmes: Make a difference in your community with our volunteering opportunities.
- Green Car Scheme: Drive green and save money with our eco-friendly car scheme.
- Cycle Scheme: Stay fit and healthy with our cycle-to-work scheme.
- Special Time Off: Take time off for those big moments in life, like getting married/entering into a civil partnership, becoming a grandparent, and welcoming home a new pet.
- Family Planning: Benefit from our generous maternity and paternity leave, as well as time off and support for those undergoing fertility treatments.
About Nccgroup
NCC Group is a global cybersecurity consulting firm specializing in research-driven security assessments, managed services, and software resilience.
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