Director E Commerce MENAPAKT and CCA

Overview

Responsibilities

• Architect a unified digital commerce vision, tailoring strategies for market maturity and ensuring omnichannel consistency and growth.
• Lead regional media and acquisition strategies, partnering with performance agencies for next-gen campaigns and benchmarking.
• Build data-rich customer engagement engines, evolving loyalty programs to create emotional brand connections.
• Develop and scale Martech and data capabilities, future-proofing for a cookieless, privacy-centric environment.
• Transform data into actionable strategies through deep insight mining and market research.
• Lead pilot initiatives in loyalty tech, media automation, AI/ML, and CX optimization, scaling proven solutions.
• Inspire and empower a high-performing team, agencies, and franchisees, fostering a future-forward mindset.
• Bridge regional priorities with global vision, building strong alignment with internal and external stakeholders.
• Ensure seamless plan execution, seeking technical advice from relevant functions and leadership teams.
• Foster business relationships and collaborate with franchisees, agencies, and external consultants.

Experience Required

• 10-15 years of progressive leadership in digital marketing, eCommerce, Martech, or transformation roles, preferably in QSR, retail, or FMCG.
• Tertiary qualification in Marketing, Business, or Technology; MBA or postgraduate studies preferred.
• Deep expertise in customer acquisition, lifecycle engagement, and retention strategies across diverse markets.
• Strong command of digital transformation frameworks, with the ability to architect scalable strategies.
• Proven track record in driving growth through innovation, digital maturity mapping, and future-forward thinking.
• Well-versed in performance marketing disciplines and able to guide teams and agencies on strategy and execution.
• Strong understanding of the Martech ecosystem, including tools like GA360, Adobe Experience Cloud, and Firebase.
• Ability to lead cross-functional teams, agency partners, and franchisees, influencing senior stakeholders.
• Charismatic communicator with strong executive presence, skilled in presenting complex results clearly.
• Culturally intelligent, adaptable, and fluent in English (Arabic proficiency is an asset).