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Director, Digital Activation

Weber Shandwick
New York, USA
Full-time
Director · 7+ years experience
Hybrid
Discovered 1 weeks ago

Full Job Posting

Responsibilities

  • Demonstrate strategic insight to develop long term execution plans from client’s stated business objectives, implement those plans, and achieve key metrics (KPI’s) as defined by the client
  • Analytical ability to extract insight/actions from data and relate the “story” back to client’s business goals
  • Organizational and leadership capabilities to assign resources, track progress, assist in execution and consistently plan programs through supervision of junior team members
  • Effectively presenting strategic and tactical plans to clients, staff, and internal teams
  • Provide regular insight and training to challenge and develop junior team members
  • Facilitate and manage forecasting, budgeting, and pacing, campaign creation and optimization
  • Understanding of business concepts and client objectives to identify campaign expansion opportunities

Qualifications

  • 7+ years of work experience; recent and proven experience in programmatic execution/planning and activation required; other digital advertising, such as search and/or social, is a plus
  • Actively optimize and manage client programmatic strategy ensuring micro and macro goals are hit; this includes owner/partnership of DSP/SSP vetting and selection
  • Accountable to daily programmatic team operations and campaign excellence
  • Effectively manage and lead all programmatic team members
  • Identify and test new programmatic channels and products, highlighting client value in results and sharing across client team and organization
  • Identify training and development needs of client team and broader functional team
  • Instill best practices, processes, methodologies, and frameworks for client team and broader functional team; work with team members to ensure they are being used
  • In depth knowledge of the online advertising industry including ad technology solutions; RTB, DSP’s, SSP’s, advertising/publisher ecosystems, data privacy
  • 90,000 - 215,000
  • To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
  • Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
  • Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice
  • For US Job Seekers:
  • It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

Preferred Qualifications

  • 7+ years of work experience; recent and proven experience in programmatic execution/planning and activation required; other digital advertising, such as search and/or social, is a plus

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