Director, Creative Copywriting - HOKA

Who You Are

• Bachelor’s degree in English, Creative Writing, Advertising, Journalism, Marketing, Communications, or a related field, or equivalent professional experience.
• 10+ years of experience, both agency and brand, in advertising, brand marketing, editorial, publishing, or an in-house creative organization, preferably within sport, lifestyle, footwear, or another culture-led industry.
• Significant experience leading a Copy, Editorial, Content, Product storytelling, Campaign or Brand Storytelling function within a complex, global, or matrixed organization.
• Demonstrated success managing senior creative talent, setting departmental priorities, overseeing resources and budgets, influencing senior cross-functional stakeholders, and delivering results through a team.
• Portfolio demonstrating strategic insight, bold campaigns, distinctive creative thinking, world-class writing, verbal identity development, and culturally relevant storytelling across global consumer touchpoints.
• Exceptional command of English, writing, editing, verbal identity, and narrative structure.
• Strong strategic, conceptual, and commercial thinking, with the ability to connect creative decisions to consumer insight, product strategy, brand positioning, and business objectives.
• Demonstrated people leadership, coaching, performance management, resource planning, and organizational design skills.
• Excellent judgment, decisiveness, presentation, stakeholder influence, and communication across creative teams, regions, and executive audiences.
• Ability to prioritize complex global initiatives, navigate ambiguity, manage change, and build trust in a matrixed organization.
• Strong cultural curiosity and understanding of advertising, running, sport, fashion, entertainment, technology, and emerging creative tools.
• Practical understanding of how to thoughtfully integrate AI into the copy team’s everyday workflows to strengthen ideation, efficiency, experimentation, and creative quality.
• Demonstrate Authenticity, Champion Diverse, Effective Teams, Drive Strategy, Cultivate Innovation, Deliver Results, Build Connection.
• What We'll Give You –
• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
• Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
• Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
• #LI-AJ1
• The salary range posted reflects the estimated minimum and maximum target for new hire salaries for this role in:
• Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.
• Equal Employment Opportunity Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.