Director Commercial & Products

About This Role

About du Pay

du Pay is one of the fastest-growing fintech platforms in the UAE, with a strong market position in digital remittances, cards, and financial inclusion services. Backed by the strength of the du ecosystem, du Pay is evolving into a broader digital financial services platform targeting consumers, affluent underserved segments, blue-collar workers, SMEs/SOHO businesses, and ecosystem partners.

The company is entering a major growth and diversification phase, with ambitions to grow exponentially revenue, EBITDA, and customer base over the coming years. Strategic expansion areas include:

• Consumer and SME lending
• Digital investment and savings products
• Embedded and micro-insurance
• SME/SOHO financial services
• Financial ecosystem partnerships Loyalty and value-added services

To support this transformation, du Pay is seeking a highly entrepreneurial and commercially driven Director of Commercial & Products to lead product strategy, commercial growth, partnerships, customer monetization, and new business expansion.

Key Accountabilities:

Commercial Strategy & Growth

• Define and execute the commercial growth strategy across consumer, SME, and ecosystem segments
• Drive customer acquisition, engagement, retention, and monetization strategies
• Identify new revenue pools and scalable business opportunities
• Build and optimize commercial KPIs including ARPU, CAC, LTV, activation, engagement, and profitability metrics
• Develop segment-specific propositions for blue-collar, mass retail, affluent, and SME/SOHO customers
• Lead pricing, commissions, incentives, and partnership commercial models Drive achievement of aggressive growth objectives across revenue, EBITDA, and customer base

Product Strategy & Innovation

• Own the product roadmap across payments, remittance, cards, lending, insurance, investments, and SME solutions
• Lead the launch of new digital financial products and embedded finance solutions
• Translate customer insights, market trends, and competitive intelligence into innovative propositions
• Ensure customer-centric design and seamless digital user experiences
• Prioritize product initiatives based on strategic value, economics, scalability, and regulatory feasibility Work closely with technology, operations, compliance, risk, and data teams to deliver products at scale

Partnerships & Ecosystem Development

• Build strategic partnerships with banks, fintechs, insurers, lenders, investment platforms, payment providers, and ecosystem partners
• Structure commercial partnerships and go-to-market initiatives
• Negotiate commercial agreements and partnership economics Identify inorganic growth opportunities including strategic investments or M&A partnerships where relevant

Leadership & Organizational Development

• Lead, mentor, and scale a high-performing commercial and product organization
• Build a culture of innovation, accountability, agility, and execution excellence
• Develop strong governance, prioritization, and product management disciplines
• Foster collaboration across technology, operations, finance, marketing, compliance, and risk teams

Experience:

• 12–18+ years of experience in fintech, digital banking, payments, telecommunications fintech, neobanks, or financial services
• Proven leadership experience in commercial strategy, product management, or digital financial services
• Strong track record launching and scaling digital financial products
• Experience across one or more of the following:
  • Remittance
  • Payments/cards
  • Lending
  • Digital investments/savings
  • Insurance
  • SME financial services
  • Embedded finance
• Experience in high-growth or transformation environments preferred GCC/UAE market experience strongly preferred

Skills & Competencies:

• Strong commercial mindset with P&L orientation
• Deep understanding of fintech economics and customer monetization
• Product innovation and digital customer experience expertise
• Strategic thinking combined with hands-on execution capability
• Strong stakeholder management and influencing skills
• Ability to operate effectively in fast-changing environments
• Data-driven decision-making capability
• Excellent communication and executive presentation skills Entrepreneurial mindset with high ownership mentality

Leadership Attributes:

The ideal candidate will demonstrate:

• Ambition to build a category-leading fintech platform
• Ability to balance innovation with disciplined execution
• Strong resilience and adaptability in hyper-growth environments
• Customer obsession and growth orientation
• Collaborative leadership style
• High intellectual curiosity and strategic thinking
• Bias for action and delivery

Key Success Metrics:

• Revenue growth
• EBITDA growth
• Active customer growth
• Product adoption and cross-sell rates
• Customer engagement and retention
• New product launches and commercialization
• Partnership contribution to revenue
• Commercial profitability metrics Data, Analytics & Performance Management
• Leverage analytics and customer data to drive product decisions and commercial performance
• Implement robust performance tracking and reporting frameworks
• Monitor market trends, competitive positioning, and customer behaviors
• Continuously optimize customer journeys and commercial funnels