Director, Commerce Media
Full Job Posting
Qualifications
- High School Diploma/GED
- Bachelor’s Degree
- Eight or more years of relevant experience in retail media, commerce media, shopper marketing, performance marketing, or related media strategy roles.
- 5 or more years of experience in retail media, retail commerce media, or shopper marketing.
- Three or more years of supervisory or management experience.
- Experience managing retail media solutions across Amazon, Walmart, Target/Roundel, Instacart, Kroger, and/or other major retail media network
- Strong command of retail media networks and commerce platforms, including Amazon, Walmart Connect, Target/Roundel, Kroger/KPM, Instacart, and other primary retail media partners.
- Strategic thinker with the ability to translate shopper, retailer, media, and client business objectives into actionable commerce media plans.
- Adept at analyzing results, synthesizing data, identifying insights and implications, and developing clear, actionable recommendations.
- Confident presenter and persuasive communicator with the ability to explain complex data, media strategy, and performance recommendations to clients and internal stakeholders.
- Strong cross-functional collaboration skills with the ability to operate across client engagement, strategy, creative, analytics, operations, retailer, and agency teams.
- Ability to manage multiple priorities, concurrent clients, deadlines, and campaign workstreams in a fast-paced environment.
- Strong partner management skills, including identifying partnership opportunities, evaluating vendors, supporting negotiations, and ensuring excellence in execution.
- Player-coach mindset with the ability to mentor team members, support specialists, and help elevate commerce media expertise across the broader organization
Responsibilities
- Lead commerce media activation strategy across key retail media networks, including Amazon, Walmart, Target/Roundel, Kroger, Instacart, Albertsons, ADUSA, and regional partners, ensuring plans are aligned to client objectives, retailer priorities, and measurable business outcomes.
- Guide integrated media planning across onsite, offsite, search, display, CTV/OLV, paid social, in-store media, incentives, and other third-party commerce activation tactics.
- Serve as a senior strategic partner to client leads and commerce media teams, acting as a bridge between client objectives, retailer opportunities, media execution, and performance optimization.
- Actively contribute to media account strategy, including KPI development, budget allocation, vendor and partner selection, test-and-learn priorities, performance tracking, and ongoing industry monitoring
- Build and present strategic media recommendations, business reviews, and activation plans that translate client goals into clear, actionable commerce media solutions.
- Collaborate with cross-functional teams, including client engagement, strategy, creative, analytics, operations, agency partners, retailer partners, and ad technology partners to ensure advertising strategies are connected to broader business objectives.
- Partner with analytics and media teams on post-campaign analysis, identifying insights, implications, and recommendations that support repeat business, performance improvement, and organic growth.
- Maintain strong working relationships with retail media networks, media agencies, technology partners, and internal stakeholders to identify new opportunities, improve executional efficiency, and advance client outcomes.
- Stay current on retail media, marketplace, programmatic, shopper marketing, and commerce industry trends to proactively evolve client strategies and maintain a competitive advantage.
- Oversee flawless media execution in compliance with client-approved processes, ensuring proactive communication, cost management, optimization, and continuous improvement across assigned programs.
- Manage stewardship responsibilities, including tracking time worked by project, maintaining margins, and proactively managing hours and scope in partnership with client service teams.
- Other duties as assigned
About Marketing
Provides retail sales and marketing services for consumer brands.
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