Director - Casino Special Events

Overview

Strategic Leadership

• Develop and execute the annual casino marketing and events strategy to drive visitation, loyalty, and incremental gaming revenue.
• Lead the planning and execution of player development initiatives, major tournaments, themed events, and VIP experiences.
• Collaborate with senior leadership to define market segmentation, event ROI targets, and promotional calendars.
• Monitor competitor activities and market trends to position the casino as a premier entertainment destination.

Event & Promotion Management

• Oversee the design, budgeting, and delivery of all casino events and player promotions.
• Direct the Casino Event Specialists team to ensure seamless event logistics, guest service, and brand consistency.
• Approve event concepts, guest lists, and prize structures in line with internal policies and responsible gambling standards.
• Coordinate with F&B, Hotel, Security, and Finance departments to ensure flawless event execution.
• Evaluate post-event performance and produce ROI reports for senior management.

VIP & Marketing Operations

• Work closely with Casino Hosts and VIP Services to design marketing programs targeting key markets (Domestic, International, Premium Mass, and High Net Worth).
• Ensure effective player segmentation and CRM data utilization to personalize offers and measure campaign results.
• Lead marketing partnerships, sponsorships, and cross-promotions to increase brand visibility and engagement.
• Oversee Telemarketing campaigns, ensuring outbound efforts align with player development goals and data privacy laws.

Compliance, Risk & Governance

• Ensure all marketing and event activities comply with gaming regulations, AML/CTF, data protection, and responsible gaming policies.
• Work in partnership with Compliance, Finance, and Legal departments to vet promotions and vendor contracts.
• Maintain transparent reporting and audit documentation for regulatory reviews.

Financial & Budget Management

• Develop and manage annual department budgets, ensuring fiscal control and maximum ROI.
• Monitor spend across marketing, events, and promotional incentives, with accurate forecasting and reporting.
• Negotiate vendor and partner contracts to optimize cost and quality.

People Leadership

• Lead, mentor, and develop the Casino Event Specialists, Marketing Executives, and Coordinators.
• Foster a culture of excellence, accountability, and collaboration.
• Establish performance KPIs, conduct regular reviews, and provide coaching for professional development.
• Encourage innovation and cross-functional teamwork across departments.