Director, Brand Insights & Competitive Intelligence

The Director, Brand Insights & Competitive Intelligence will lead the development of market insights and competitive intelligence to support a Phase III asset preparing for launch in the neurometabolic therapeutic area. This role will be responsible for generating actionable insights that inform brand strategy, commercial decision-making, and launch readiness.

What You’ll Do

Market Research & Competitive Intelligence Leadership

Lead the development and execution of market research and competitive intelligence initiatives to support brand and launch strategy.

Partner with Marketing, Market Access, Medical Affairs, and Commercial leadership to establish and execute an integrated insights roadmap.

Proactively identify market opportunities, competitive threats, and evolving customer needs through analysis of primary and secondary data sources.

Oversee the full market research launch plan, including study design, vendor selection, project execution, and interpretation of findings.

Evaluate and manage external partners to ensure high-quality research, timely delivery, and alignment with business objectives.

Recommend innovative research approaches and methodologies to address critical business questions.

Manage research projects within budget, timeline, and corporate compliance requirements.

Communicate Actionable Insights

Translate complex data and findings into clear, compelling insights and recommendations for diverse stakeholder audiences.

Integrate information from multiple sources to create a comprehensive view of market dynamics and customer needs.

Deliver strategic insights that inform brand strategy, launch planning, and commercial decision-making.

Lead competitive intelligence workshops to assess competitor strategies, market developments, and implications for the business.

Direct intelligence-gathering activities at key scientific congresses and industry meetings, collaborating with cross-functional teams to identify business-critical insights.

Develop and deliver presentations to senior leadership and cross-functional governance teams.

Who You Are & Required Skills

Launch experience supporting rare disease or specialty markets preferred

Bachelor’s degree in Business, Marketing, Life Sciences, or a related field; advanced degree (MBA, MS, PhD, or equivalent) preferred.

8+ years of experience in competitive intelligence, market research, commercial insights, or a related field within the biopharmaceutical industry.

Demonstrated expertise across both qualitative and quantitative market research

Proven ability to lead cross-functional and matrixed teams, influence strategic decisions, and drive business outcomes.

Strong communication and presentation skills, with experience engaging senior leadership audiences.

Experience working successfully in a fast-paced, growth-stage biotech or pharmaceutical environment.

Deep understanding of pharmaceutical commercialization, launch planning, and competitive dynamics.

Working knowledge of compliance requirements, industry regulations, and pharmacovigilance considerations relevant to commercial activities.

Willingness to travel up to 20% for business meetings, congresses, and other strategic events.

Additional Information:

The base compensation range for this role is $230,000 - $250,000. Compensation is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity.