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Digital Tagging Analyst

PSECU
Harrisburg, USA
Full-time
Mid
Onsite
Discovered 3 weeks ago

Full Job Posting

Members Achieve More isn't just a tagline for us, it's part of everything we do!

We're looking for passionate individuals to join our team to help us maintain that focus every day.

Want to work somewhere that's remained strong for 90 years, that encourages you to learn, grow, and pursue your dreams?

If yes, then read on...

In this position, you will

  • Maintain tags in Google Tag Manager (GTM) to support analytics, marketing pixels, and conversion tracking across PSECU’s digital properties.
  • Configure and validate HubSpot tracking for campaigns, forms, and integrations to ensure accurate data collection.
  • Collaborate with marketing, analytics, and development teams to define tagging requirements for user behavior tracking and campaign measurement.
  • Perform quality assurance (QA) and User Acceptance Testing (UAT) on websites, pixels, and tags to confirm proper data flow into reporting tools.
  • Conduct regular audits and resolve tracking gaps while ensuring compliance with privacy regulations (e.g., GDPR, CCPA).
  • Document tagging processes and provide technical support to stakeholders, promoting best practices and consistency in implementation.
  • Other duties as assigned.

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