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jazzhr

Digital Strategy Consultant / Business Analyst / Journey Expert

Blue Acorn iCi
Remote, USA
Full-time
Mid · 3+ years experience
Remote
Discovered 1 months ago
RTCDPAJOCJAAEM AssetsWorkfrontMarketo

Full Job Posting

  • Translate business priorities into journey maps, epics, and actionable digital use cases across B2C and/or B2B customer lifecycles.
  • Define measurable KPIs, success metrics, and value frameworks that guide program decisions and implementation.
  • Partner with business stakeholders to articulate goals, identify opportunity areas, and prioritize activation use cases.
  • Develop detailed requirement documents, business rules, acceptance criteria, and operational workflows for AEP, AJO, and RTCDP use cases.
  • Document segmentation logic, audience frameworks, messaging triggers, and data dependencies.
  • Create measurement plans and reporting requirements that align with Adobe Analytics/CJA outputs.
  • Map business needs to platform features (AEP Real-Time CDP, AJO, CJA, AEM Assets, Marketo, Workfront).

• Cross-Functional Program Support

  • Work with data, engineering, and architecture teams to validate feasibility, clarify requirements, and ensure alignment across execution tracks.
  • Support backlog management with user stories and refinement for multi-solution Adobe programs.
  • Facilitate workshops, discovery sessions, and journey design sessions with client teams.
  • Ensure program cohesion and stakeholder clarity across delivery stages.
  • Working knowledge of AEP, RTCDP, AJO, and CJA.
  • Familiarity with AEM Assets, Workfront, or Marketo is a plus.

• Data & Analytical Skills

  • Ability to interpret data schemas, identity models, and event structures.
  • Understanding of segmentation logic, customer attributes, and behavioral signals.
  • Experience defining success metrics, measurement plans, and reporting requirements .
  • Experience translating business goals into technical requirements, journeys, or data-driven use cases.
  • Strong understanding of customer experience principles, lifecycle marketing, and personalization strategies.
  • Ability to break down complex problems into structured frameworks and clear documentation.
  • Exceptional communication and storytelling skills—able to simplify complexity for non-technical audiences.
  • Consultative mindset with experience facilitating workshops or working directly with business stakeholders.
  • Highly organized and able to influence alignment across cross-functional departments.

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