Digital Range Specialist
Skills
About This Role
Company Description
Come help us create a better everyday life for the many people.
That’s the IKEA vision.
We do that by offering a wide range of home furnishings with good design and function at prices so low that many people will be able to afford them.
Purpose
To achieve maximum sales growth and profitability in the E-commerce channel by contributing actively to attract and convert more consumers to customers
To encourage existing customer to shop more frequently and in larger volumes, by offering and optimizing the best shopping experience through leveraging the home furnishing competence and commercial advantage of the IKEA concept
Accountabilities
- Act as a member of the Omnichannel team and proactively contribute to E-commerce plan/output in order to deliver to the common objectives and goals
- Responsible for securing that the agreed product range is visible and buyable on the IKEA online channels according to the business rules
- Responsible for effectively administering range changes
- Responsible for maximizing the online sales and sales margin of the range in collaboration with Selling
- Continuously follow sales- and sales margin data and coordinate with logistics, stores and Sales Leaders to decide on sales steering and identify content needs
- Prepare for offering the best shopping experience for digital sales and commercial activities by contributing insight and ideas to the briefing process and securing the availability of the online offer
- Contribute to defining forecast for sales and activity needs in range scope, with the larger Commercial team
- Contribute with insights to key stakeholders in the market and the global matrix on how to improve the omnichannel customer experience
- Contribute to optimise the range offer in collaboration with respective Sales Leaders and work pro-actively towards stakeholders to secure correct fulfilment and forecast at product level
- Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact (example Digital, Fulfilment, Communications, Sustainability, BNOF (Business Navigation Operations & Finance))
- Be an active player in driving an open and sharing climate, being a role model of the IKEA values, and contribute to the transformation of IKEA
Qualifications and Experiences
- Bachelor’s Degree Digital Marketing or any related field.
- 3 years of experience in in e-commerce, digital range, or similar role
- Good verbal and written communication skills in English and Arabic.
- Experience of digital business and sell-steering in an omnichannel/multichannel environment
- Experience of working in an IKEA store or other retailer is preferred
- Experience in driving output within set scope and following up results
- Extensive knowledge in analytics and how to evolve product strategy based on sales, analytics, and industry trends
- Broad knowledge of creating qualitative commercial offers and performance
- Broad knowledge of current home furnishing market trends and end-user needs in the omnichannel shopping experience
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