Digital & Product Manager – Away From Home

Role overview

Product development and commercialization

• Manage commercialization projects for national brands and B2B private-label products; coordinate lifecycle activities from launch through discontinuation.
• Coordinate product development, commercialization, and launch of innovation initiatives with cross-functional stakeholders.
• Coordinate packaging updates, artwork revisions, and product documentation; maintain product information, portfolio records, and marketing assets.
• Develop sales tools, customer support materials, and promotional materials for regional trade shows.

Marketing and digital communications

• Develop and execute B2B CRM, email marketing, and marketing automation programs supporting lead generation, retention, and customer engagement.
• Monitor campaign performance and recommend optimizations; execute content marketing strategies aligned with business goals.
• Create and update website content, email campaigns, newsletters, and product communications; maintain consistent brand messaging across customer touchpoints.

Performance and budget management

• Plan, coordinate, and execute marketing projects; manage timelines, deliverables, and cross-functional collaboration.
• Track budgets, invoices, purchase orders, and marketing expenditures; support annual planning, forecasting, and budget management.
• Ensure marketing initiatives are delivered on time and within budget.

Required training and experience

• Bachelor's degree in business administration, marketing, digital marketing, or a related field.
• Three to five years of marketing experience in the CPG industry.
• Experience in product marketing, go-to-market strategy development, and B2B marketing environments.
• Strong knowledge of digital marketing, including email marketing, CRM platforms, and marketing automation tools.
• Bilingual French and English, written and spoken; excellent communication and presentation skills.

Additional skills and experience

• Customer focus, creativity, autonomy, proactive problem-solving, market and customer analysis, collaboration, cross-functional leadership, business acumen, organization, and project management.
• Foodservice, beverage, food manufacturing, CPG, ingredients, and related industry experience is an asset.
• Understanding distributors, brokers, foodservice, retail, and private-label business models is an asset.

Benefits

• Benefits include competitive salary, career development, group insurance, employer-contributed pension, telemedicine, employee assistance, an on-site gym, and wellness and recognition programs.

About Lassonde