Digital Performance Web Optimization Specialist
Skills
About This Role
Overview
The selected candidate will be based onsite with the client, working closely with their marketing, media, and IT teams to enhance website performance, optimize user tracking, and improve campaign measurement.
Responsibilities
- include:
- Implementing and optimizing
Google Tag Manager
- for accurate tracking
- Collaborating with UX and IT teams to restructure
- URL architecture
- and improve
SEO
- Conducting conversion audits and delivering actionable insights
- Ensuring proper integration with
GA4
- and other analytics platforms
- Supporting audience segmentation and campaign performance analysis
- Acting as a strategic link between internal teams and agency partners
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