Digital Performance Manager
Role Overview
Lead digital strategy, customer acquisition and lead generation, and improve client experiences across digital touchpoints.
Reporting to the Head of Marketing, oversee a team of seven digital professionals and work with marketing, brand, technology and business stakeholders.
The role covers multiple brands and business areas and is accountable for measurable growth and continuous improvement.
Key Skills for This Role
Full Job Posting
Role overview
Lead digital strategy, customer acquisition and lead generation, and improve client experiences across digital touchpoints.
Reporting to the Head of Marketing, oversee a team of seven digital professionals and work with marketing, brand, technology and business stakeholders.
The role covers multiple brands and business areas and is accountable for measurable growth and continuous improvement.
Key responsibilities
- Lead paid media, SEO, websites, marketing automation, email marketing and social media strategy.
- Drive lead generation and customer acquisition; improve conversion rates and customer journeys through CRO.
- Develop personalisation, automation and omnichannel engagement programs.
- Manage digital budgets and optimise ROI and return on ad spend.
- Deliver data-driven insights, reporting and recommendations to senior stakeholders.
- Lead website experience, UX and digital optimisation initiatives; manage agencies and vendor performance.
- Coach and develop the digital team and improve processes, collaboration and ways of working.
- Champion innovation, experimentation and continuous improvement across digital channels.
About you
- Bring 7+ years’ experience in senior digital marketing or digital performance leadership roles.
- Have led teams and delivered customer acquisition and growth targets.
- Bring expertise in lead generation, CRO and client experience, and experience across B2B and B2C digital marketing.
- Have developed processes that improve collaboration, operational efficiency and business outcomes.
- Demonstrate a track record of measurable performance improvement and building high-performing teams.
- Bring campaign measurement, attribution, reporting and optimisation expertise, strong stakeholder communication and experience presenting to senior leaders.
Desirable experience
- HubSpot CMS and HubSpot Marketing Hub experience is highly desirable.
- Salesforce CRM experience is highly desirable.
- Website personalisation, marketing automation, UX, client journey optimisation and digital customer experience are desirable.
- Enterprise website and CMS platform experience, GA4 and advanced analytics are desirable.
Work arrangement
- Hybrid arrangement: three days per week at the Cannon Hill Support Centre and two days working from home.
Employment and benefits
- Full-time permanent position.
- Salary packaging benefits, ongoing learning and development, and purpose-led work with social impact.
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