Digital Marketing & Video Specialist (Healthcare Experience Required)

Overview

About the Role

Video Production & Editing

• Plan, film, and edit engaging video content (e.g., product highlights, behind-the-scenes, customer testimonials).
• Optimize and adapt video content specifically for platforms like Instagram Reels, TikTok, YouTube Shorts, and Facebook.
• Execute post-production tasks, including cutting raw footage, color grading, sound mixing, adding motion graphics, and integrating subtitles/captions.
• Manage and organize the company’s digital asset library and video files.

Digital Marketing Strategy & Execution

• Develop and execute data-driven digital marketing campaigns to increase brand awareness and drive lead generation.
• Manage and grow social media channels by consistently posting high-quality, relevant content.
• Assist with Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to enhance online visibility.
• Set up, monitor, and optimize paid advertising campaigns (e.g., Meta Ads, Google Ads, TikTok Ads).
• Track and analyze campaign performance metrics (ROI, CTR, engagement rates), providing regular reports with actionable insights.

Qualifications & Skills

• **Education:** Bachelor’s degree in Marketing, Media, Communications, or a related field.
• **Experience:** 2–4 years of proven experience in a dual Digital Marketing and Video Editing role in Healthcare.
• **Video Editing Software:** Proficiency in industry-standard editing software (e.g., Adobe Premiere Pro, After Effects, DaVinci Resolve, or Final Cut Pro).
• **Marketing Tools:** Familiarity with Google Analytics, Meta Business Suite, Google Ads, and email marketing platforms (e.g., Mailchimp).
• **Trend Awareness:** Strong understanding of current social media trends, viral formats, and audience behaviors, particularly in the UAE/GCC region.
• **Soft Skills:** Excellent storytelling ability, strong time management, and the capacity to meet tight deadlines