Digital Marketing Specialist
Role Overview
The full-time Digital Marketing Specialist role is based on-site in Riyadh.
The specialist plans, executes, and optimizes campaigns across social media, web, and other online channels to promote the studio's services and projects.
Key Skills for This Role
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About OPXO Studio
OPXO Studio is a Saudi creative technology studio within OPXO Technologies Group, designing websites, interactive applications, and immersive digital environments.
Its work combines digital art direction, UX/UI, creative development, and real-time 3D from concept through implementation.
Role description
The full-time Digital Marketing Specialist role is based on-site in Riyadh.
The specialist plans, executes, and optimizes campaigns across social media, web, and other online channels to promote the studio's services and projects.
Responsibilities
- Develop social media content and calendars; manage paid and organic campaigns and monitor performance metrics.
- Use web analytics tools to inform strategy and improve results.
- Collaborate with designers, developers, and project managers to align messaging, maintain brand consistency, and support product launches and client initiatives.
- Conduct market research and audience segmentation, and report campaign performance to stakeholders.
Qualifications
- Proficiency in digital and online marketing, including planning, executing, and optimizing multi-channel campaigns.
- Strong social media marketing skills, including brand presence, engagement, and paid campaigns.
- Ability to use web analytics tools, such as Google Analytics or similar, to track performance, interpret data, and make data-driven recommendations.
- Excellent communication skills for clear messaging, collaboration, and campaign-result presentations.
- A bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
- Ability to work on-site in Riyadh, manage multiple projects, meet deadlines, and adapt to a creative, fast-paced studio environment.
Beneficial experience
- Experience with campaign management tools, social media management platforms, and basic SEO is beneficial.
- Familiarity with creative or technology industries, or interest in immersive digital experiences, UX/UI, or real-time 3D, is a plus.
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