Digital Marketing Specialist
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Key skills for this role
About the Role
A dynamic opportunity exists for a Digital Marketing Specialist in Dammam, Saudi Arabia. Responsibilities include planning and executing digital marketing campaigns to enhance brand visibility and drive sales through various online channels.
Key Skills for This Role
Full Job Posting
Job Objective
To plan, execute, and manage digital marketing campaigns to increase brand awareness, attract potential customers, and achieve sales objectives through digital channels.
Duties And Responsibilities
- Develop and implement digital marketing strategies across various channels (search engines, social media, email).
- Manage paid advertising campaigns (Google Ads and social media platforms).
- Optimize search engines (SEO) and improve website ranking in search results.
- Manage social media accounts and publish content regularly.
- Analyze campaign performance using analytics tools (such as Google Analytics).
- Prepare periodic performance reports and provide recommendations for improvement.
- Manage content marketing activities (writing, formatting, publishing).
- Improve user experience (UX) in collaboration with the design or technical team.
- Stay up to date with the latest digital marketing trends and apply them.
- Manage customer databases and email marketing campaigns.
Required Qualifications
- Bachelor’s degree in Marketing, Media, Business Administration, or a related field.
- Experience in digital marketing (preferably 2–4 years).
- Strong knowledge of digital marketing tools and advertising platforms.
- Good understanding of data analysis and data-driven decision-making.
Skills
- Data analysis and reporting skills
- Creativity in content creation
- Advertising campaign management
- Communication and teamwork skills
- Time management and ability to work on multiple projects
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