Digital Marketing Specialist (Paid Ads & Content Creation)
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About the Role
Job Title: Digital Marketing Specialist (Paid Ads & Content Creation) Company: Ziyana Yachts Location: On-site – Business Bay, Dubai, UAE Type: Full-Time About Ziyana Yachts Ziyana Yachts is a global luxury yacht charter company delivering world-class experiences across the most exclusive destinations in the world.
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Overview
**Job Title:** Digital Marketing Specialist (Paid Ads & Content Creation)
About Ziyana Yachts
Ziyana Yachts is a global luxury yacht charter company delivering world-class experiences across the most exclusive destinations in the world.
From private getaways to high-profile corporate charters, we connect discerning clients with extraordinary moments on the water.
We're a fast-growing brand operating at the intersection of luxury, travel, and experience — and we're building a team that matches that ambition.
The Role
We're looking for a talented and driven Digital Marketing Specialist to join our Dubai team and own both our paid advertising and social media content output.
This is a dual-function role built for someone who is equally comfortable building high-converting Google and Meta campaigns as they are crafting visually stunning content for Instagram, TikTok, and LinkedIn.
You'll be working directly with leadership in a fast-paced environment, with real ownership over Ziyana's digital presence and lead generation efforts.
Paid Advertising
- Plan, launch, and manage paid campaigns across Google Ads (Search, Display) and Meta Ads (Instagram & Facebook)
- Strong understanding of tracking and attribution including Google Tag Manager, Google Analytics 4 (GA4), Meta Pixel, and conversion event setup
- Conduct keyword research, audience segmentation, and competitive analysis
- Optimise campaigns daily for CTR, CPC, CPL, ROAS, and conversion metrics
- Manage budgets efficiently and deliver clear performance reports with actionable insights
- Run A/B tests on creatives, copy, audiences, and landing pages
Content Creation
- Produce and edit high-quality photo, video, and graphic content for Instagram, TikTok, and LinkedIn
- Write compelling, on-brand captions and copy tailored to each platform
- Plan and manage a monthly content calendar
- Edit reels, short-form video, and carousels to a polished, luxury standard
- Ensure visual consistency across organic and paid content
What We'Re Looking For
- 3–5 years of experience in digital marketing with a strong track record in both paid ads and content creation
- Proven experience running Google Ads and Meta campaigns with measurable results
- Strong proficiency in photo and video editing tools, Adobe Premiere Pro, Lightroom, Photoshop, CapCut, or equivalent
- Proficiency in Canva for graphics and branded templates
- Excellent copywriting skills with the ability to adapt tone across platforms and audiences
- A genuine eye for luxury aesthetics, you understand what premium looks and feels like
- Experience targeting high-net-worth or premium audiences is a strong plus
- Experience in luxury, travel, hospitality, or real estate industries is highly preferred
- Google Ads or Meta Blueprint certification is a plus
- Portfolio of previous work is required, please include a link or attachment with your application
Why Join Ziyana Yachts
- Be part of a high-growth luxury brand with global reach
- Work directly with leadership and have real impact on the business
- Based in Dubai — at the heart of the global luxury market
- Competitive salary commensurate with experience
- Opportunity to grow with the company as we scale
- Pay: Up to AED2,500.00 per month
- Ability to commute/relocate:
- Dubai: Reliably commute or planning to relocate before starting work (Preferred)
Application Question(S)
- How many years of experience do you have in a digital marketing role covering both paid advertising and content creation?
- Which paid advertising platforms have you actively managed campaigns on?
- What is the highest monthly ad budget you have personally managed?
- Which content creation tools do you actively use?
- Have you worked with luxury, travel, hospitality, or high-ticket brands?
- Do you have a portfolio or campaign results you can share?
Education
- Bachelor's (Required)
Language
- English (Required)
Location
- Dubai (Required)
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