Digital Marketing Specialist

Role Overview

Key Responsibilities

• Create, manage, monitor, and optimize paid advertising campaigns across Meta Ads Manager (Instagram & Facebook), TikTok Ads Manager, and Snapchat Ads Manager.
• Set up campaigns, audiences, budgets, targeting, and retargeting.
• Monitor campaign performance, leads, conversions, cost per lead, and advertising ROI.
• Test different audiences, creatives, offers, and advertising strategies to improve results.
• Coordinate and manage social media marketing campaigns for the medical center.
• Assist in preparing advertising content, captions, promotions, and campaign ideas.
• Understand basic digital marketing analytics and prepare regular performance reports.
• Be comfortable working with computers, online platforms, marketing software, and digital tools.
• Have the ability to quickly learn new software, AI tools, marketing platforms, and technologies.
• Coordinate with doctors, management, designers, photographers, and content creators when required.
• Follow current digital marketing trends and suggest new ideas to increase leads, appointments, and brand awareness.

Compensation

• Pay: QAR1.00 - QAR2.00 per month.

Job Type

• Full-time, Contract.

Work Location

• In person.

Requirements

• Strong hands-on experience in digital advertising, social media platforms, and computer-based marketing tools.
• Ability to create, manage, monitor, and optimize paid advertising campaigns across Meta Ads Manager, TikTok Ads Manager, and Snapchat Ads Manager.
• Ability to set up campaigns, audiences, budgets, targeting, and retargeting.
• Ability to monitor campaign performance, leads, conversions, cost per lead, and advertising ROI.
• Understanding of basic digital marketing analytics and ability to prepare regular performance reports.
• Comfortable working with computers, online platforms, marketing software, and digital tools.
• Ability to quickly learn new software, AI tools, marketing platforms, and technologies.